Brand Tone

Professional & Expert, Sophisticated & Premium, Educational & Supportive, Results-Oriented & Confident, Innovative

Brand Values

• •Quality & Excellence
• •Efficacy & Innovation
• •Professional Empowerment & Education
• •Safety & Integrity
• •Passion & Collaboration

Best Practices

• •Emphasize Professionalism & Expertise: Always address the audience as skilled technicians. Use industry-specific terminology correctly and avoid overly casual language. Highlight the scientific backing and technical aspects of the products.
• •Showcase "Made in Italy" & Quality: Consistently weave in the Italian origin as a marker of excellence, high standards, and premium ingredients. Use phrases that evoke sophistication and craftsmanship.
• •Focus on Clinically Proven Results & Benefits: Back up claims with facts (e.g., "24% thicker"). Translate product features into tangible benefits for the professional (e.g., client satisfaction, retention, ability to offer superior services).
• •Maintain an Educational and Supportive Voice: Position the brand as a partner in the professional's success. Offer valuable information, tips, and highlight training opportunities. Ensure a helpful and accessible tone in communications.
• •Use High-Quality, Aspirational Visuals with Refined Language: Ensure all accompanying visuals (photos, videos) match the premium, sophisticated tone of the copy. The language should be polished, clear, and confident, reflecting the high standards of the brand.

Social Perception

High-Quality & Reliable, Trusted by Experts, Innovative Leader, Worth the Investment, Associated with Italian Excellence, Nourishing and Gentle

Copy Examples

• •Headline (Website/Social Media): Elevate Your Artistry. Discover InLei®: Clinically Proven Italian Excellence in Lash & Brow Lamination. Body: Empower your clients with visibly thicker, perfectly sculpted lashes and brows. Our professional-grade, Made in Italy formulas are trusted by leading technicians worldwide for unparalleled results and uncompromising quality. Explore the InLei® difference.
• •Product Spotlight (Instagram Caption): InLei® Lash Filler: More Than a Lift, It's a Revolution. Witness the clinically proven power to thicken lashes by up to 24% in just three treatments. Gentle, effective, and exclusively for professionals dedicated to superior results. #InLeiLashFiller #ProfessionalLashLift #MadeInItaly #LashThickening
• •Training Promotion (Email/Facebook Post): Master the Craft with InLei® USA. Unlock the full potential of our Brow Bomber and Lash Filler systems with official certification. Our expert-led training provides the in-depth knowledge and hands-on skills you need to deliver breathtaking, lasting results. Invest in your expertise. [Link to Training]
• •Brand Story Snippet (Website About Us): Born from Italian passion and scientific innovation, InLei® is dedicated to empowering beauty professionals. We collaborate with industry experts and researchers to create award-winning formulas that redefine lash and brow treatments, ensuring every service you provide is a testament to quality and artistry.
• •Benefit-Driven Ad (Short Video Script): (Scene: Elegant before & after shots of lash lift/brow lamination) Voiceover (Calm, professional): Tired of lash lifts that just curl? Experience InLei® Lash Filler – clinically proven to thicken. Crave brows that are perfectly shaped and nourished? Discover InLei® Brow Bomber. Precision. Quality. Results. Exclusively for the discerning beauty professional. Learn more at inlei.us.