Brand Tone

Professional, Experienced, Supportive, Partnership-Oriented, Quality-Focused, Comprehensive, Abundant, Direct, Informative, Passionate

Brand Values

• •Expertise & Specialization
• •Quality Assurance
• •Customer Centricity (for Professionals)
• •Accessibility & Availability
• •Partnership & Support
• •Passion for the Niche

Best Practices

• •Focus on "Partnership" and "Support": Consistently use language that positions ABS France Wholesale as a supportive partner to beauty professionals, not just a transactional supplier.
• •Emphasize Expertise and Quality: Regularly reinforce the 30+ years of experience and the commitment to sourcing high-quality, authentic Afro-centric brands.
• •Be Consistent Across All Channels: Whether it's website copy, email marketing, social media posts (like TikTok)
• •Address Trust Concerns Proactively: Acknowledge and address any concerns raised by website analysis tools (like Scam Detector) regarding website design or security to build trust with potential customers.
• •Showcase Customer Success Stories: Highlight positive testimonials and case studies from salon owners and beauty professionals to demonstrate the value and reliability of ABS France Wholesale.

Social Perception

Generally positive due to good customer reviews, but needs to address trust concerns raised by technical website analysis. Emerging social engagement through TikTok.

Copy Examples

• •ABS France Wholesale: Your trusted partner for Afro beauty professionals for over 30 years.
• •Discover the largest selection of Afro hair care and cosmetic products in France. Over 4500 references available!
• •We offer quality products, competitive pricing, and fast delivery. Let us help your salon thrive!
• •Driven by a passion for Afro beauty, we provide innovative brands and personalized advice to support your business.
• •Stock your salon with the best: Cantu, Shea Moisture, Activilong, Les Secrets de Loly and many more!