Brand Tone

Supportive & Empathetic, Fashion-conscious & Stylish, Practical & Informative, Friendly & Approachable, Aspirational yet Relatable

Brand Values

• •Comfort
• •Style
• •Quality
• •Empowerment
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, approved vocabulary, "do's and don'ts" for language, and examples. Share this with everyone who creates content.
• •Understand Your Audience Deeply: Continuously research and engage with your target audience (expectant and new mothers) to understand their needs, challenges, aspirations, and language. Use language that resonates with them.
• •Prioritize Empathy and Support: In every piece of copy, consider the emotional and physical state of the audience. Use supportive, understanding, and encouraging language rather than purely transactional terms.
• •Balance Fashion with Functionality in Messaging: While highlighting style, always connect it back to the practical benefits for pregnancy or nursing (e.g., "Chic design with discreet nursing access," "Fashionable silhouette with an adaptable bump-friendly fit").
• •Be Consistent Across All Channels: Ensure the tone used on social media matches the tone on the website, in emails, and in customer service interactions. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Generally perceived as a useful and needed brand in the Indian market, catering specifically to the fashion needs of pregnant women and new mothers. Customers appreciate the focus on combining style with the functionality required for maternity and nursing. The availability of contemporary designs is a plus.

Copy Examples

• •Bloom beautifully through every trimester! 🤰 Our new 'Serene Bloom' maternity dress is designed with the softest breathable cotton and a flexible fit to embrace your changing body. Look and feel amazing, mama. You deserve it! #Mine4Nine #MaternityFashion #ComfortAndStyle #PregnancyJourney
• •Navigating post-partum style? It's all about comfort that doesn't compromise on you! Our latest blog post shares 5 easy tips for feeling fabulous and put-together with your little one. Read now: [Link] #Mine4NineMoms #PostpartumStyle #NewMomLife #SupportForMothers
• •Hello Sunshine! ☀️ Treat yourself to comfort that grows with you. Enjoy 15% off all our nursing-friendly tops this week. Because easy feeding access and chic style should always go hand-in-hand. Shop the collection! #Mine4NineDeals #NursingWear #MomEssentials #SmartShopping
• •Absolutely glowing! ✨ @[UserHandle] looks radiant in our 'Everyday Comfort' Kurti. We love seeing how you style your Mine4Nine! Thanks for sharing your beautiful motherhood journey with us. Tag us in your photos for a chance to be featured! #Mine4NineCommunity #RealMomsRealStyle #MaternityGlow #MomToBe
• •At Mine4Nine, we believe that pregnancy is a time to be celebrated, not restricted. Founded by mothers, for mothers, we pour our hearts into creating maternity and nursing wear that blends effortless style with ultimate comfort. We're here to support you in looking and feeling your best through every precious moment. #Mine4NineStory #ByMomsForMoms #EmpoweringMotherhood