Brand Tone

Friendly and Approachable, Informative and Helpful, Passionate, Community-Oriented, Established and Reliable

Brand Values

• •Quality Products
• •Customer Service
• •Family Business
• •Affordability
• •Empowerment and Support for Crafters
• •Tradition and Experience

Best Practices

• •Emphasize "Family-Run" and "Personal Service": Consistently weave in phrases that remind customers of their roots as a small, approachable business. Use "we," "us," and "our family" to create a sense of connection.
• •Be Genuinely Enthusiastic and Supportive: Let the passion for crafting shine through. Encourage customers, celebrate their creativity, and offer helpful advice or inspiration. Language should be positive and uplifting.
• •Maintain a Friendly yet Professional Demeanor: While informal and friendly (e.g., use of emojis on social media), ensure all communications are clear, grammatically correct, and address customer queries effectively and respectfully.
• •Highlight Product Quality and Craftsmanship (Yours and Theirs): Talk about the quality of the supplies and how they contribute to beautiful finished craft projects. Acknowledge the skill and effort involved in crafting.
• •Share Your Experience and Knowledge: Casually mention their long history (e.g., "In our 20 years of...") to build trust and position themselves as experienced guides in the crafting world, without being boastful. Offer tips and insights that demonstrate this expertise.

Social Perception

Positive Customer Experiences, Trusted Supplier, Supportive of the Crafting Community, Knowledgeable

Copy Examples

• •✨ Get your sparkle on! ✨ Our latest shipment of Czech glass beads has just arrived, bursting with colour and inspiration for your next project. Perfect for adding that special touch to your handmade jewellery. What will you create? Share your ideas below! #abitcrafty #beadlove #newarrivals #craftsupplies #jewellerymaking #scottishcrafters
• •Unlock your creativity with our bestselling Miyuki Delica seed beads! Beloved by crafters for their uniform shape and vibrant colours, these little gems are perfect for intricate beadweaving and detailed designs. As fellow crafters, we know quality matters, which is why we source only the best. Happy beading from our family to yours! #MiyukiDelica #BeadWeaving #QualityBeads #abitcrafty
• •We're so inspired by the amazing creations you share with us! ❤️ Seeing our beads and supplies come to life in your hands is what makes our family business thrive. Tag us in your #abitcrafty makes – we love to see (and share!) your talent. Let's keep the crafty community vibrant! #CustomerCreations #CraftCommunity #SupportSmallBusiness #HandmadeJewellery
• •Hello fellow crafters! Just a little note from our corner of the Scottish Borders to let you know our Summer Sparkle Sale is on! ✨ Stock up on your favourite beads, findings, and buttons with [X]% off selected items. It's the perfect time to treat your stash and get those creative ideas flowing. Shop now and let your imagination shine! [Link] #CraftSale #BeadSale #abitcraftydeals #CreativeJoy
• •Ever wondered how to get that perfect [craft technique]? We've been crafting for over 20 years, and we've picked up a few tips and tricks along the way! Today, our family is sharing a simple guide to help you master [technique] and add a professional touch to your beautiful creations. Let's get a bit crafty together! #CraftTutorial #DIYJewellery #abitcraftytips #LearnToCraft