Brand Tone

Inspiring and Empowering, Eclectic and Bold, Sophisticated yet Relaxed ("Laid-back Glam"), Authoritative and Knowledgeable, Personal and Approachable, Witty and Engaging

Brand Values

• •Individuality and Self-Expression
• •Timelessness and Quality
• •Creativity and Boundary-Pushing
• •Emotional Connection to Home
• •Sensory Experience
• •Storytelling

Best Practices

• •Embrace the "Why": Always circle back to the core mission: empowering individuals to decorate differently and create a home that feels personal and supportive. Copy should inspire confidence and a break from convention.
• •Use Evocative and Sensory Language: Incorporate words that appeal to touch, sight, and emotion. Think "cocooning," "satisfying textures," "intoxicating hues," "intriguing," "glamorous," "moody," "sanctuary."
• •Maintain a Confident, Slightly Edgy Voice: Write with authority but also with a touch of rebellious charm and wit. Don't be afraid to be bold and make strong statements.
• •Tell a Story: Frame products and design advice within a narrative. How will this piece transform a space or make someone feel? What story does it tell?
• •Be Authentically Abigail: Channel Abigail's personal passion and expertise. Use "I" when appropriate (especially in blogs/social media from her perspective) to maintain that direct, approachable connection she has cultivated. Ensure the copy reflects her distinct blend of sophistication and relaxed glamour.

Social Perception

Trendsetting and Influential, High-Quality and Luxurious, Distinctive and Recognizable Style, Aspirational

Copy Examples

• •Website Banner for a New Collection: "Dare to Dwell Differently. Explore our latest collection and unearth pieces that whisper your story, in the deepest, most decadent hues."
• •Instagram Post for Faux Botanicals: "Forget fleeting blooms. Embrace everlasting drama with our iconic fauxs. Wildly realistic, utterly effortless, and eternally chic. Your sanctuary deserves nothing less. #AbigailAhern #FauxBotanicals #TimelessDesign #MoodyInteriors"
• •Product Description (e.g., for a dark paint color): "Introducing 'Velvet Midnight'. Not just a paint, but an invitation to envelop your space in a sophisticated, cocooning embrace. Create a haven that’s as intriguingly complex and wonderfully unique as you are. Go on, break the rules. #AbigailAhernPaint #DarkDecor #Sanctuary #HomeTransformation"
• •Email Subject Line for a Sale: "Unlock the Extraordinary: Your Home's Next Chapter Starts Now (with savings that thrill)."
• •Blog Post Introduction: "Tired of timid interiors? So are we. At Abigail Ahern, we believe your home should be a fearless reflection of you. Join me as we delve into the art of layering, the magic of texture, and the power of a palette that speaks volumes, creating a space you'll never want to leave."