Brand Tone

Customer-centric and Reassuring, Quality-conscious and Value-oriented, Enthusiastic and Aspirational (for fashion), Slightly Nostalgic/Legacy-focused (due to closure)

Brand Values

• •Customer Satisfaction
• •Quality
• •Accessibility/Inclusivity (in fashion)
• •Style and Confidence
• •Sustainability (mentioned)
• •Legacy and Personal Commitment (historically)

Best Practices

• •Prioritize Clarity and Honesty: Especially with the store closing, be direct about the sale's nature while still highlighting product benefits (e.g., "Final chance for our quality [product type] at 80% off").
• •Emphasize Key Values Consistently: If quality and style were core, continue to use descriptive words that reflect this, even when promoting discounts (e.g., "Discover our stylish, high-quality jackets, now at clearance prices.").
• •Use "You-focused" Language: Address the customer directly and highlight how they benefit, even in a closing sale (e.g., "Upgrade your wardrobe with timeless pieces at incredible savings.").
• •Maintain a Customer-Centric Approach: Continue highlighting fast shipping, easy returns, and excellent customer service.
• •Incorporate a Touch of Nostalgia: Acknowledge the legacy of the brand and the personal commitment of the founders, while still focusing on the value proposition for the customer during the closing sale.

Social Perception

Positive, with customers appreciating the quality, service, and accuracy of product representation. The current "Closure Sale" might influence perception towards it being a clearance opportunity.

Copy Examples

• •Fast shipping, hassle-free returns, and customer service that puts you first.
• •24/7 Kundenservice (24/7 customer service).
• •High-quality clothing, premium materials, excellent quality, and worth every penny.
• •Shoppen Sie jetzt und werten Sie Ihre Garderobe auf (Shop now and upgrade your wardrobe).
• •Lassen Sie AberMode Ihre Garderobe mit Teilen neu definieren, die Selbstvertrauen, Komfort und Stil vermitteln (Let AberMode redefine your wardrobe with pieces that inspire confidence, comfort, and style).