Brand Tone

Approachable and Friendly, Informative and Trustworthy, Playful and Engaging, Confident and Efficacy-Focused

Brand Values

• •Quality and Efficacy
• •Clean Ingredients
• •Skin-Loving Formulas
• •Inclusivity and Diversity
• •Innovation
• •Customer Trust and Transparency
• •Supporting Local

Best Practices

• •Stay Approachable and Conversational: Use "you" and "we" to create a direct connection. Incorporate emojis where appropriate (especially on social media) to maintain a friendly vibe. Avoid overly technical jargon unless explaining a specific product benefit in simple terms.
• •Highlight "Super Ingredients" and Efficacy with Confidence: Don't shy away from confidently stating the benefits and performance of the products, referencing the "holy grail" quality and "super ingredients," but always back it up with what that means for the customer (e.g., "long-lasting," "flawless finish," "hydrating").
• •Emphasize Clean and Ethical Values Clearly and Consistently: Regularly remind the audience about the cruelty-free, vegan, and "free-from" aspects of the products. This is a key differentiator and resonates strongly with conscious consumers.
• •Inject Playfulness and Relatability (Especially on Platforms like TikTok): Use humor, current trends (appropriately), and engaging questions to interact with the audience. Share user-generated content to build community and authenticity.
• •Be Transparent and Informative: When discussing product formulations or addressing concerns (like suitability for sensitive skin), be clear, honest, and provide helpful information. Direct users to FAQs or customer service channels for more detailed support.

Social Perception

Positive Reputation for Product Performance, Appreciation for Clean and Ethical Practices, Valued Local Brand, Good Customer Engagement, Some Price Sensitivity, Trusted for Sensitive Skin

Copy Examples

• •Headline: Your Skin's New Bestie: Flawless Coverage That Cares. Body: Tired of makeup that feels like a mask? 🤔 Our Conceal & Heal Concealer is packed with super ingredients to not only cover imperfections but also nourish your skin. Get that "woke up like this" glow, effortlessly! #AbductCosmetics #SkinLovingMakeup #HolyGrailBeauty
• •Headline: Clean Beauty, Killer Results. Period. Body: Why compromise? At Abduct Cosmetics, we believe in makeup that's both kind to your skin and delivers incredible performance. Vegan, cruelty-free, and made with the good stuff – because you deserve it all. ✨ Discover your new faves today! #CleanBeautyRevolution #VeganMakeup #AbductValues
• •Headline: TikTok Made You Buy It? Here’s Why Everyone’s Obsessed! Body: From viral street interviews to rave reviews, our Velvet Veil Perfecting Powder is taking over! 🌪️ Get that airbrushed, poreless finish that lasts all day (even in SG weather!). Tap to shop and see what the hype is all about! 😉 #AbductGoesViral #PerfectingPowder #TikTokFaves
• •Headline: Unlock the Secret to Flawless Skin. (It's Not a Secret, It's Science!) Body: We nerd out on R&D so you don't have to! 🤓 Our "Holy Grail Formulation" process means every Abduct product is rigorously tested and packed with effective, skin-loving ingredients. Experience the difference innovation makes. #ScienceOfBeauty #AbductInnovation #MakeupThatWorks
• •Headline: Join the Abduct Fam! 👋 Your Journey to Radiant Skin Starts Here. Body: We’re more than just makeup; we’re a community that celebrates diversity and empowers you to feel your best. Explore our inclusive range and find your perfect match. Got questions? Slide into our DMs – we love to chat! 💖 #AbductCommunity #InclusiveBeauty #SingaporeBeauty