Brand Tone

Professional & Trustworthy, Aspirational & Quality-Conscious, Service-Oriented, Confident, Visually Driven

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Wide Selection/Variety
• •Expertise/Experience

Best Practices

• •Prioritize Authenticity and Trust: Always lead with the guarantee of authenticity in messaging, especially for an online luxury market. Use clear, unambiguous language about product genuineness.
• •Maintain Professionalism: Ensure all copy is grammatically correct, well-structured, and avoids overly casual slang or jargon. The tone should reflect the high-end nature of the products.
• •Highlight Quality and Craftsmanship: When describing products, focus on the materials, design details, and the reputation of the luxury brands. Use aspirational language that speaks to the "deserve better" mentality.
• •Be Consistent Across Platforms: Whether it's the website, eBay listings, or Instagram captions, the core messages of authenticity, quality, and a wide selection of luxury brands should be uniform.
• •Showcase Customer Satisfaction Subtly: While avoiding boastfulness, incorporating phrases like "trusted for over 10 years" or alluding to positive customer experiences (as they do with "5 Stars Reviews") reinforces credibility. Continue to encourage and monitor reviews as a source of social proof.

Social Perception

As a Source for Authentic Designer Eyewear, Positive for Online Shoppers, Specialized Retailer, Trustworthy (for those aware of their guarantees), Perception likely tied to eBay reputation

Copy Examples

• •Headline: Invest in Your Vision. Discover Authentic Luxury Eyewear. Body: At ABC Optical NY, we believe you deserve better. Explore our curated collection of 100% authentic designer frames and sunglasses from the world's most coveted brands. See with clarity and style. Call to Action: Shop Gucci, Prada, and more.
• •Headline: Decade of Dedication. Thousands of Styles Delivered. Body: For over 10 years, ABC Optical NY has been the trusted source for authentic luxury eyewear. Our commitment to quality and your satisfaction is backed by our 5-star reviews and authenticity guarantee. Call to Action: Experience the ABC Optical NY Difference.
• •Headline: Beyond the Brand: The ABC Optical NY Promise. Body: It's not just about the designer label; it's about the confidence that comes with genuine quality. We provide a 100% authenticity guarantee on every pair, ensuring your luxury eyewear is the real deal. Call to Action: Find Your Authentic Statement Piece.
• •Headline: Damaged Frames? Expert Repair for Your Prized Eyewear. Body: Don't let a broken frame sideline your favorite designer glasses. ABC Optical NY offers expert repair services for temples, hinges, and lenses, restoring the luxury you love. Call to Action: Inquire About Our Repair Services.
• •Instagram Caption (with image of a luxury sunglass): Elegance you can see. Confidence you can wear. ✨ Discover the latest [Brand Name] collection at ABC Optical NY. Authentic luxury, delivered to your door. #LuxuryEyewear #[BrandName] #DesignerSunglasses #Fashion #Style #ABCopticNY #AuthenticGuaranteed Call to Action: Link in Bio to Shop.