Brand Tone

Potentially confused/inconsistent, needs definition. Could be tech-focused, but needs to be clarified.

Brand Values

• •Potentially: Technology, convenience, variety (needs clarification).
• •Customer satisfaction (if the customer service number is a key focus).
• •Innovation (if positioning themselves as a 'tech centre').
• •Affordability (depending on the price points of their products).
• •Accessibility (aiming to be a one-stop shop).

Best Practices

• •Clarify the brand's core offering: Tech products or a broader range?
• •Establish a unified brand identity across all online platforms.
• •Create a consistent tone of voice that reflects the brand's values and target audience.
• •Focus on building trust and credibility through clear and accurate information.
• •Highlight the benefits of the products offered and address customer pain points.

Social Perception

Currently unclear and potentially confusing due to conflicting online presence. Lacks a clear, unified brand message. Perceived as either tech-focused or general ecommerce, depending on the search result.

Copy Examples

• •Due to conflicting information, I am unable to provide real examples, as the brand identity needs to be first clarified. Examples would be product descriptions, about us and value proposition copies
• •"Abazuzaz: Your source for technology" (Potential direction if tech-focused)
• •"Find the perfect phone cover to protect your device" (If focusing on phone accessories)
• •"Discover the latest tech gadgets at Abazuzaz" (If focusing on gadgets)
• •"Shop our wide selection of electronics and accessories" (General example, if identity is broad)