Brand Tone

Elegant, Authentic, and Graceful.

Brand Values

• •Craftsmanship & Authenticity
• •Quality
• •Supporting Artisans
• •Customer Satisfaction
• •Celebration of Femininity & Tradition

Best Practices

• •Always emphasize the artisanal aspect of the products, using terms like "handcrafted," "hand-blocked," and "artisan-made."
• •Be specific about the type and quality of fabric (e.g., "soft Mulmul cotton," "lustrous Chanderi silk") and describe its feel and drape.
• •Employ a sophisticated vocabulary using words like "ethereal," "regal," "timeless," and "graceful" to align with the brand's elegant tone.
• •Frame products within a narrative, whether it's the story of the artisan, the design technique, or the perfect occasion to wear it.
• •Ensure the elegant and authentic tone is consistent across all platforms, from website descriptions to social media captions and customer service emails.

Social Perception

Highly positive, viewed as a trustworthy and reliable source for high-quality, authentic Indian ethnic wear. Customers praise fabric quality, fit, and perceive the brand as reasonably priced, leading to high satisfaction and loyalty.

Copy Examples

• •Elegance woven in threads of tradition. Introducing The Gulmohar Edit, our new collection of Chanderi silk suits. Each piece is a testament to the timeless art of our local artisans, designed to bring a touch of grace to your festive wardrobe. Discover the collection on aaditrifab.com.
• •Feel the luxurious touch of authentic Indian textiles. From breezy Mulmul cottons to regal Banarasi silks, Aaditrifab brings you handcrafted sarees that tell a story of heritage and style. Quality you can trust, designs you'll adore. Shop now and enjoy free shipping on your first order.
• •Embrace the art of slow fashion with our Jaipur Garden Kurta. Meticulously hand-blocked by skilled artisans on premium, breathable cotton, this piece features intricate floral motifs in natural dyes. Its relaxed fit and timeless design make it a versatile addition to your wardrobe, perfect for both casual outings and moments of quiet elegance.
• •Subject: A Special Thank You: An Exclusive First Look Just For You. Body Preview: Dear [Customer Name], as a valued member of the Aaditrifab family, we wanted you to be the first to experience our latest collection...
• •Artistry in Every Thread. Discover Handcrafted Ethnic Wear, Made with Passion.