Brand Tone

friendly, personal, humorous, and sassy

Brand Values

• •Personalization & Customization
• •Handcrafted Quality
• •Customer Satisfaction & Service
• •Humor & Sass
• •Family & Motherhood
• •Small Business Support

Best Practices

• •Embrace the "Sassy & Sweet" Persona: Consistently blend humor, a touch of irreverence, and genuine warmth. Think of talking to a witty, fun friend. Product descriptions, social media captions, and even customer service responses should reflect this.
• •Know Your Audience's Humor Level: While "inappropriate" is part of the brand, understand the line. The humor should be relatable and fun, not offensive to the core customer base. Gauge reactions and adjust if needed.
• •Incorporate Personal Story (Authentically): Ashley's story as a mom and crafter is a strength. Weaving in personal anecdotes or the "why" behind a design can resonate with customers and reinforce the handcrafted, small-business feel.
• •Use Emotive and Playful Language: Words like "fabulous," "awesome," "giggle," "badass," "sunshine," and playful expletives (where appropriate for the product and platform) can enhance the sassy and fun tone.
• •Consistency Across All Channels: Ensure the tone on the website, Etsy, Facebook, Instagram, and TikTok feels like it's coming from the same vibrant personality. This builds brand recognition and trust. Train any staff involved in communication on this specific voice.

Social Perception

Customers generally perceive AA Custom Crafts very positively. They are seen as a reliable source for high-quality, unique, and often humorous personalized gifts. The owner, Ashley, is perceived as friendly, responsive, and dedicated to her craft and customers. The "sassy" and sometimes "inappropriate" humor is a key part of the brand's appeal for its target audience, who appreciate the edgy and fun nature of the products. The consistent five-star ratings and positive testimonials across platforms affirm this positive perception.

Copy Examples

• •Warning: May spontaneously start telling it like it is. Our new 'Zero Fox Given' mug doesn't brew coffee, it brews courage. Handle with sass.
• •Because your family is awesome (and maybe a little weird – we don't judge, we customize!). Get your 'Best [Your Crazy Family Name] Ever' gear and wear your glorious dysfunction with pride.
• •Hydration is important. So is letting everyone know you've got an attitude and excellent taste. Our new tumblers? They do both. ✨ Sip, sip, hooray for not giving a damn.
• •Stop scrolling for boring gifts. Seriously. Your [Mom/Dad/Bestie] deserves something as unique and fabulous (and slightly inappropriate) as they are. Shop AA Custom Crafts – where 'handcrafted with love' meets 'a little bit of what the heck did she just say?'
• •Your Cart Called: It's Feeling a Little Too PG-13... Let's Fix That (with 20% OFF!)