Brand Tone

Empowering, Community-Oriented, Conscious & Ethical, Passionate, Approachable & Friendly, Proud

Brand Values

• •Quality
• •Health & Safety
• •Cruelty-Free & Vegan
• •Community & Empowerment
• •Individuality & Self-Expression
• •Heritage & Identity

Best Practices

• •Anchor to Your "Why": Always circle back to the core mission and story – the "village," empowerment, and redefining "look good, feel good." Let this narrative infuse all communications, from product descriptions to social media captions.
• •Emphasize "We," Not Just "Me": Use inclusive language that reinforces the community aspect. Phrases like "our village," "together we," "join us" help build a sense of belonging.
• •Highlight Values Consistently: Regularly weave in keywords like "non-toxic," "vegan," "cruelty-free," "Black-owned," and "community support" to reinforce what the brand stands for. Don't assume your audience knows or remembers – gently remind them.
• •Speak with Passion and Authenticity: Let the genuine enthusiasm for quality nail care and community impact shine through. Avoid overly corporate or generic language. The founder's personal connection to the brand is a strength; let that warmth be felt.
• •Engage with Empathy and Positivity: In all interactions, especially on social media, maintain a supportive, encouraging, and friendly tone. Reflect the same empowerment you offer through your products in your conversations.

Social Perception

Positive & Supportive, Advocates for Black-Owned Businesses, Trusted for Safe Products, Inspirational

Copy Examples

• •Headline: Welcome to Our Village. Your Beauty Empowers. Body: At 9th & Maxwell, every vibrant, non-toxic coat of polish does more than make you shine. It builds our community. Discover [New Shade Name] and help us fund the next generation of dreamers. #BeautyWithPurpose #9thandMaxwellVillage
• •Headline: Bold Hues. Clean Conscience. Body: Express yourself, fearlessly. Our 10-free, vegan nail lacquers are designed for stunning looks without compromising your well-being or our furry friends. Feel good, inside and out. Shop the collection. #CleanBeauty #VeganNails #CrueltyFreeColor
• •Headline: From Our Roots to Your Radiance. Body: Inspired by the strength of community, 9th & Maxwell was born. We’re more than just nail polish; we’re a celebration of heritage, resilience, and the power of looking and feeling your best. Find your signature shade today. #BlackOwnedBeauty #EmpowerThroughColor
• •Headline: Self-Care Sunday, Elevated. Body: Treat yourself to a moment of vibrant color and peace of mind. Our long-lasting, non-toxic polishes make your at-home manicure a truly restorative ritual. What color are you soaking in today? #NailWellness #9thandMaxwellGlow #ConsciousLuxury
• •Headline: Your Nails. Your Statement. Our Mission. Body: Each swipe of 9th & Maxwell polish is a testament to your unique style and a contribution to a bigger dream. With every purchase, you champion minority youth and aspiring entrepreneurs. Shine bright, give back. #ColorThatCares #InvestInCommunity