Brand Tone

Conscious & Ethical, Minimalist & Understated, Authentic & Transparent, Calm & Confident, Inclusive & Modern, Slightly Warm/Approachable

Brand Values

• •Sustainability
• •Ethical Production/Fairness
• •Quality & Longevity
• •Transparency
• •Simplicity & Minimalism
• •Inclusivity
• •Conscious Consumption

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in keywords and phrases that reflect core values (e.g., "sustainable," "ethical," "conscious," "timeless," "gender-neutral," "quality," "transparent"). This reinforces what the brand stands for.
• •Maintain a Minimalist & Clear Voice: Avoid jargon, overly complex sentences, or excessive embellishment. Keep the language direct, honest, and easy to understand, mirroring the clean aesthetic of the products.
• •Speak Authentically and Transparently: Share the story behind the products, the materials, and the production process. If addressing challenges or limitations, do so openly. This builds trust.
• •Emphasize Longevity & Versatility over Trends: Focus copy on how pieces are designed to last, to be versatile, and to transcend fleeting fads. This supports the "slow fashion" ethos.
• •Be Mindful of Inclusivity: Ensure language is welcoming and representative, particularly reflecting the gender-neutral aspect of the clothing. Avoid gendered assumptions in general descriptions or calls to action.

Social Perception

Positive (among target audience), Niche but Growing Appeal, Trustworthy & Aligned with Values, Potentially Undiscovered by Wider Audience

Copy Examples

• •Headline for a new collection: "Effortless Essentials. Consciously Crafted. Enduring Style." Body: "Discover pieces designed to simplify your life and honor our planet. Our latest collection offers timeless silhouettes, made with sustainable materials and fair labor. Because true style is kind."
• •Instagram Caption: "Wrapped in comfort, clear in conscience. Our organic cotton hoodie – a soft statement in sustainable, gender-neutral design. Wear it your way, every day. #SlowFashion #EthicalStyle #NINETYNINEstudios"
• •About Us Snippet (for social media): "We're NINETYNINE STUDIOS. We believe in fashion that feels good, inside and out. That means timeless, gender-neutral pieces, sustainably sourced and ethically made in Portugal. Quality you can trust, style that lasts."
• •Product Description (for a T-shirt): "The Essential Tee. Reimagined. Crafted from premium GOTS-certified organic cotton, this t-shirt offers a relaxed, gender-neutral fit for ultimate comfort and versatility. Designed to be a cornerstone of your conscious wardrobe, season after season. Ethically handmade in Portugal."
• •Email Subject Line: "Invest in Less, Love it More | Discover NINETYNINE STUDIOS" Email Body Teaser: "Tired of fleeting trends? At NINETYNINE STUDIOS, we create seasonless essentials that are built to last – for your wardrobe and for our world. Explore sustainable choices."