Brand Tone

Proud & Passionate, Adventurous & Outdoorsy, Authentic & Handcrafted, Nostalgic & Cultural, Friendly & Engaging

Brand Values

• •Heritage & Culture
• •Quality & Craftsmanship
• •Adventure & Exploration
• •Community & Connection
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Proud, Passionate, Adventurous, Authentic, Friendly) and values (Heritage, Quality, Adventure, Community, Authenticity). Include examples of "do's and don'ts" for writing. This helps ensure anyone creating content aligns with the brand.
• •Storytelling is Key: Consistently weave the brand's origin story and Cuban heritage into product descriptions, social media, and "About Us" sections. Personal anecdotes and cultural insights can make the brand more relatable and authentic.
• •Use Consistent Language and Imagery: Employ keywords and phrases that reflect adventure, Cuban culture (e.g., Spanish words where appropriate, references to Cuban landmarks or traditions), and quality. Visuals should consistently reflect this aesthetic.
• •Engage Authentically: When interacting with customers on social media or other platforms, maintain a friendly, passionate, and helpful tone. Respond to comments and questions in a way that reinforces brand values.
• •Train Your Team: Ensure everyone involved in content creation, marketing, and customer service understands and can articulate the brand's tone and values. Regular refreshers can help maintain consistency.

Social Perception

Niche Appeal, Positive (for related products), Potential for Confusion, Emerging Brand

Copy Examples

• •Headline: 90 Miles South: Wear Your Story. Explore Our Cuban Heritage Collection. Body: More than just apparel, it's a thread of history, a whisper of the Malecón, a taste of home. Our latest collection is inspired by the vibrant spirit of Cuba. Crafted with passion, designed for your next adventure. Discover the legacy. Call to Action: Shop the Heritage Collection
• •Headline: Adventure Calls. Answer it in 90 Miles South. Body: From coastal escapades to mountain trails, our quality goods are built to journey with you. Durable, comfortable, and infused with the soul of exploration. What’s your next 90 miles? Call to Action: Gear Up for Adventure
• •Headline: The Spirit of Cuba, Woven into Every Stitch. Body: Ricardo Farias, founder of 90 Miles South, poured his heart and heritage into every design. Feel the authenticity, embrace the culture, and carry a piece of Cuba with you. Call to Action: Meet the Founder & Our Story
• •Social Media Post (Image: Person wearing a 90MS t-shirt, looking out at the ocean): Text: "The horizon holds endless stories. Ours began 90 miles south, steeped in Cuban tradition and a love for the journey. What story will you tell today? #90MilesSouth #CubanHeritage #AdventureTime #QualityGoods #ExploreMore"
• •Product Description (for a Guayabera or culturally inspired shirt): Text: "Introducing the [Product Name] – a tribute to timeless Cuban style and craftsmanship. Made with [Material details], this shirt embodies the relaxed elegance and rich cultural tapestry of the island. Perfect for warm days, vibrant nights, and every adventure in between. Own a piece of heritage." Call to Action: Add to Cart