Tono de Marca

The brand's tone is a hybrid of being aspirational and solution-oriented. For the hair oil, it is more clinical and reassuring, focusing on natural ingredients and clinical claims. For the hair tools, the tone is energetic, modern, and value-driven, emphasizing smart, affordable alternatives to premium brands.

Valores de Marca

• •Efficacy and Results
• •Accessibility and Value
• •Modern Convenience
• •Natural and Safe Solutions

Mejores Prácticas

• •Lead with the Solution: Always frame the copy around solving a specific customer problem—whether it's hair loss, frizz, or the time it takes to get ready. Start with the benefit, then introduce the product as the hero.
• •Use "Savvy" Language: Employ words that make the customer feel smart for choosing 7magic. Terms like "the smart choice," "value without compromise," "affordable luxury," and "viral secret" reinforce the brand's position as a high-quality, accessible alternative.
• •Balance Aspiration with Authenticity: While showcasing beautiful, salon-quality results, keep the language grounded and relatable. Use real customer testimonials and user-generated content to build trust and show that the results are achievable for everyone.
• •Maintain a Unified "Hair Health" Message: Connect all products under the umbrella of achieving healthier, better-looking hair. The hair oil provides the foundation (strength, growth), and the tools provide the finish (style, smoothness). Copy should cross-promote this synergistic relationship.
• •Be Direct and Confident: Use strong, active verbs and clear, concise sentences. Avoid vague claims. Instead of "might help improve hair," use "awakens new growth" or "delivers frizz-free shine." This confident tone reflects the brand's belief in its products' efficacy.

Percepción Social

The public perceives the "7magic" brand, particularly its hair tools, as a surprisingly effective and valuable discovery. It is seen as a smart, savvy choice for consumers who want salon-quality results without the high price tag.

Ejemplos de Copy

• •Your Dyson could never. Our 7-in-1 Air Styler gives you the blowout, the curls, and the frizz-free shine, without the $600 price tag. Stop dreaming about perfect hair and start styling it. Power, performance, and all the attachments you actually need. Tap to shop the styler everyone on TikTok is talking about. #7magic #HairDupe #AffordableLuxury
• •The Natural Secret to Thicker, Fuller Hair is Out. Don't just cover up hair thinning. Solve it. Our 7magic Hair Growth Oil is a potent, 100% natural blend, clinically formulated to nourish follicles and awaken new growth. See visible results in weeks, not months. Your confidence is waiting.
• •Subject: Ready for Your Next Good Hair Day? You already love how our tools make styling a breeze. Now, give your hair the foundation it deserves. Our 7magic Hair Growth Oil strengthens from the root, reducing breakage and creating the perfect canvas for any style you choose. Stronger hair, better styles. It’s that simple.
• •7magic Hair Growth Oil | Fast, Natural, Effective. Tired of seeing more hair in your brush? Our top-rated natural formula helps you regain thickness and confidence. Free Canada-wide shipping. Shop now.
• •(Video shows a user easily styling their hair with a 7magic tool) Voiceover: "Okay, let's be real. I wanted the famous air-styler look but not the hit to my bank account. I grabbed the 7magic styler, and honestly? The power is insane. My hair is smoother, the curls hold, and it takes me literally 10 minutes. This isn't just a dupe; it's an upgrade."