Brand Tone

Inclusive & Welcoming, Ethical & Conscious, Empowering, Positive & Vibrant, Informative & Trustworthy

Brand Values

• •Inclusivity
• •Faith & Spirituality
• •Ethical Practices
• •Health & Well-being
• •Quality
• •Cultural Connection & Representation
• •Sustainability

Best Practices

• •Always Emphasize Inclusivity: Use language that welcomes everyone, highlighting that products are designed for all who appreciate ethical and high-quality cosmetics, while still acknowledging the specific needs of communities like Muslim women.
• •Consistently Highlight Core Values: Regularly integrate terms like "halal-certified," "vegan," "cruelty-free," "water-permeable," and "breathable" into product descriptions, social media posts, and all marketing materials. This reinforces brand identity and trust.
• •Maintain a Positive and Empowering Voice: Focus on the joy of beauty, self-expression, and the confidence that comes from using products aligned with one's values. Avoid overly technical jargon unless explaining specific benefits (like "11-Free").
• •Be Transparent and Informative: Clearly state certifications and the benefits of the unique formula. If addressing specific concerns (like water permeability for wudu), provide clear and accurate information.
• •Use Culturally Aware and Respectful Language: Especially given the brand's connection to Islamic values and global city inspirations, ensure all copy is sensitive, respectful, and celebratory of diversity.

Social Perception

Positive & Appreciative, Trusted by its Target Audience, Seen as Innovative & Necessary, Community-Focused

Copy Examples

• •Headline: Express Your Faith & Style. Our Wudu-Friendly Nail Polish is Here. Body: Discover vibrant, breathable color that respects your values. 786 Cosmetics offers stunning, halal-certified, vegan, and cruelty-free nail polish, so you never have to choose between beauty and your beliefs. #BeautyWithoutCompromise #HalalNails #786CosmeticsSA
• •Headline: Healthy Nails, Happy You! Breathe Easy with 786 Cosmetics. Body: Tired of harsh chemicals? Our 11-Free, vegan formula is water-permeable, allowing your nails to breathe and stay healthy. Experience the difference of ethical beauty. Shop our globally inspired shades today! #VeganBeauty #CrueltyFreeNails #HealthyManicure
• •Headline: Colors That Tell a Story. Where Will Your Nails Take You? Body: From the vibrant hues of "Dubai" to the serene tones of "Kashmir," each 786 Cosmetics shade is inspired by a beautiful city. Find your perfect color and let your nails journey the world. Halal, vegan, and always fabulous. #GloballyInspiredBeauty #EthicalElegance #NailPolishLover
• •Headline: The Perfect Gift for Eid (or Any Day!). Share the Joy of Inclusive Beauty. Body: Looking for a thoughtful gift? Our halal-certified, vegan nail polish sets are perfect for celebrating beauty in all its forms. Give the gift of vibrant color and conscious care with 786 Cosmetics South Africa. #EidGifting #HalalBeautyGift #ConsciousCosmetics
• •Headline: Join the Movement. Beauty That Aligns With Your Values. Body: At 786 Cosmetics, we believe beauty should be for everyone. Our commitment to halal, vegan, and cruelty-free standards means you can indulge in stunning nail color with a clear conscience. Discover your new favorite shade. #InclusiveBeauty #EthicalChoices #786Values