Brand Tone

Expert and connoisseur-focused, professional and quality-driven, with a health and nature-oriented approach for its CBD products.

Brand Values

• •Quality & Purity
• •Expertise & Passion
• •Customer Satisfaction
• •Discretion & Professionalism

Best Practices

• •Prioritize "Quality" and "Purity" in Your Vocabulary: Consistently use words like premium, pure, connoisseur-grade, lab-tested, authentic, engineered, and curated. This reinforces your core brand value in every piece of communication.
• •Speak as an Expert to an Expert: Write product descriptions and guides that are informative and technically sound. Assume your audience is knowledgeable and appreciates detail. Avoid over-simplifying concepts, as this can undermine your brand's authority.
• •Focus on Benefits, Not Just Features: While listing technical specs is important for your audience, always connect them back to a tangible benefit. Instead of just "ceramic heating chamber," write "ceramic heating chamber for an untainted, pure flavor."
• •Maintain a Professional and Clean Aesthetic: Your copy should mirror your website's design. Keep it clean, well-structured, and free of grammatical errors. Avoid slang (beyond industry terms like "710"), memes, or an overly casual tone that could clash with your premium positioning.
• •Use Testimonials to Validate Your Claims: Weave short, powerful customer quotes into your product pages and marketing materials. For example, 'Customers report our CBD balm is 'finally a balm that helps!'' This uses social proof to back up your brand's promises of quality and effectiveness.

Social Perception

Perceived as trustworthy, reliable, and a high-quality provider of niche and specialized products for cannabis growers and connoisseurs.

Copy Examples

• •The Connoisseur's Choice. Premium Grow, Headshop, and Extraction Supplies for the Perfect Experience.
• •Purity in Every Draw. Engineered for the purest flavor profile, this vaporizer utilizes advanced convection heating to ensure zero combustion. Experience your botanicals as they were meant to be—untainted, potent, and smooth. A superior tool for the discerning enthusiast.
• •Founded by enthusiasts with over 20 years of experience, 710 Pureline was born from a simple mission: to provide the absolute highest quality equipment and accessories. We are growers and connoisseurs ourselves, and we only sell products we believe in.
• •Stop Compromising Your Grow. Elevate your results with our curated selection of professional-grade nutrients and lighting. Shop 710 Pureline for expertise you can trust.
• •Lab-Tested Purity: Our Newest CBD Arrivals Are Here.