Brand Tone

Informative, Tech-Forward, Reliable

Brand Values

• •Innovation
• •Safety & Security
• •Quality & Reliability
• •Smart Driving Experience
• •Customer-Centricity
• •Value

Best Practices

• •Prioritize Clarity and Precision: When describing technical features, ensure the language is clear, accurate, and easily understood by the target audience. Avoid overly complex jargon where simpler terms suffice.
• •Focus on "Benefit-Driven" Language: Don't just list features; explain *how* these features benefit the user (e.g., "Our Starlight Night Vision means you get clear evidence even on poorly lit roads," instead of just "Starlight Night Vision").
• •Maintain a Confident and Knowledgeable Voice: The copy should reflect expertise in vehicle safety technology. This builds trust and reinforces the brand's reliability.
• •Adapt to the Platform, Maintain Core Identity: While the tone on TikTok might be more playful than on the website's product page, the core values of innovation, safety, and reliability should still be subtly present.
• •Use Consistent Terminology: Employ a unified set of terms for key features and technologies across all platforms (e.g., always referring to a specific night vision technology by its branded name if it has one). This reinforces brand identity and reduces confusion.

Social Perception

70mai is generally perceived as a strong and reputable brand in the dashcam market, known for offering technologically advanced products with good video quality and a rich feature set at a reasonable price. Users appreciate the innovation and the focus on safety. The "official store" designation on Facebook for Thailand adds a layer of trust and authenticity.

Copy Examples

• •Drive Smarter, Not Harder. Experience Ultimate Clarity and AI-Powered Safety with the 70mai Dash Cam [Model Name]. Your Trusted Co-Pilot on Every Journey.
• •Capture Every Detail, Day or Night. Our new [Feature Name, e.g., MaiColor Vivid+ Solution™] on the 70mai [Model Name] delivers stunningly clear footage, ensuring you never miss a moment. Learn more and secure yours: [Link]
• •Seamless Integration. Superior Protection. The sleek design of the 70mai [Model Name] complements your car's interior while providing round-the-clock surveillance. #70maiThailand #DashCam #SmartTech #PeaceOfMind
• •Ultimate Guide: Unlocking Advanced Safety with 70mai's ADAS Features. We break down how our intelligent driving assistance systems keep you safer on Thai roads.
• •Alert: Enhanced Security for Your Vehicle with 70mai's Latest Smart Dash Cams.