Brand Tone

The predominant tone is adventurous, authentic, and community-focused. The brand speaks with passion and perseverance, using evocative language to paint pictures of remote landscapes and challenging treks. There's a clear sense of purpose and pride, positioning coffee as a 'story' of partnership and exploration. The tone is also educational, informing customers about unique coffee qualities and the brand's mission.

Brand Values

• •Authenticity and Origin
• •Community Empowerment
• •Quality and Craftsmanship
• •Perseverance and Adventure
• •Transparency

Best Practices

• •Always Lead with the Story: Every piece of copy, from a tweet to a product page, should connect back to the core brand narrative of the 7,000-step journey and the discovery of remote coffee. This is your most unique asset.
• •Use "Journey" and "Adventure" as Core Motifs: Frame the customer experience as an extension of the brand's own adventure. Use words like "discover," "explore," "trek," and "journey" to describe both the coffee's origin and the customer's tasting experience.
• •Highlight the Partnership with Farmers: Emphasize the "we" that includes the farmers. Talk about partnership, community empowerment, and fair prices. This builds brand trust and appeals to ethically-minded consumers.
• •Be Specific with Flavor and Origin: Instead of generic descriptions, use the specific, unique flavor notes (e.g., "sweet lime," "nutty," "fermented wild apple") and always tie them to the specific region (Meghalaya, Nagaland, etc.). This reinforces expertise and the uniqueness of your product.
• •Maintain a Tone of Passionate Authenticity: Write with genuine excitement and respect for the coffee, the land, and the people. Avoid overly corporate or sales-heavy language. Let the passion for the mission shine through, whether you're describing a new microlot or responding to a customer query.

Social Perception

The brand is perceived as a mission-driven, artisanal company with a compelling backstory, a key player in bringing Northeast Indian specialty coffee to the market. Enthusiasts appreciate its unique flavor profiles. While facing past criticisms regarding consistency and pricing, the brand's active engagement and commitment to improvement positively influence perception. B2B partners view them as a collaborative supplier for unique cafe experiences.

Copy Examples

• •Beyond the Daily Grind. Taste the Journey. Our coffee is a story of discovery, from a 7,000-step trek into the remote hills of Northeast India to your cup. Experience a coffee with character.
• •Every cup starts here. Before the roast, before the grind, there's a journey. 7,000 steps down ancient stone paths to partner with farmers in remote villages. This isn't just coffee; it's the taste of perseverance and the spirit of India's Northeast. #7000StepsCoffee #JourneyInACup #IndianSpecialtyCoffee #KnowYourFarmer
• •Tired of a Boring Brew? Your coffee routine is about to get a whole lot more interesting. 7000 Steps Coffee brings you rare, single-origin beans from the unexplored hills of Meghalaya. With vibrant notes of sweet lime and grapefruit, our coffee tells the story of the land it comes from. Support local farmers and discover your new favorite brew. Shop our collection now! Call to Action: Discover Northeast Coffee
• •We've Trekked Somewhere New... Introducing the Nagaland Microlot. A rare find from our latest journey. Limited batch, unforgettable flavour.
• •Spirit of Meghalaya. Why does this coffee taste so vibrant? Because it grows among wild orange and lemon trees at 1200m elevation. We partner directly with the farmers of Mynriah—a village reached only by a 7000-step path—to bring you this exceptional batch. Each sip is a testament to their dedication and the rich biodiversity of their land. Expect refreshing notes of sweet lime with a delicate grapefruit finish.