Brand Tone

Enthusiastic and Passionate, Modern and Edgy, Community-focused and Inclusive, Informative and Direct, Approachable and Engaging

Brand Values

• •Safety and Protection
• •Quality and Durability
• •Style and Self-Expression
• •Community and Shared Passion
• •Freedom and Adventure

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's personality, tone (enthusiastic, modern, inclusive), key messaging points, "do's and don'ts" for language, and even preferred emojis or slang (if appropriate for the edgy/modern feel). This ensures everyone creating content is on the same page.
• •Know Your Audience Deeply: Understand their language, what excites them, their pain points, and what kind of content they engage with most. Tailor the tone to resonate with motorcycle enthusiasts who value style, safety, and community.
• •Be Authentic and Passionate: Let the genuine love for motorcycling shine through. Avoid overly corporate or generic language. Use terms and references that resonate with riders. Authenticity builds trust.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual elements used (e.g., edgy photos should be accompanied by copy that reflects that edginess). This creates a cohesive brand experience.
• •Review and Adapt: Regularly review content across all platforms to ensure tone consistency. Monitor audience feedback and engagement to see what resonates and be prepared to adapt the tone slightly for different platforms (e.g., more playful on TikTok, slightly more formal/informative on product pages) while staying true to the core brand voice.

Social Perception

Positive and Engaged, Aspirational, Trusted (within its community), Modern and Relevant

Copy Examples

• •Unleash the beast within, but keep it protected. Our new Phantom X helmet isn't just about killer looks – it's about next-level safety for your wildest rides. Ready to own the road? #6n6fr #RideProtected #MotorcycleGear #NewCollection
• •Weekend vibes hitting different when you're geared up with 6n6.fr! 🔥 Show us your #6n6Ride! Duet this & tag us! #MotorcycleLife #RiderCommunity #GearUp
• •Engineered for the unpredictable journey. The Rogue Jacket combines abrasion-resistant Cordura with a breathable, waterproof membrane. Because limits are for breaking, not for your gear. Ride hard, stay sharp.
• •Gear Up, Rider! Exclusive First Look at the 6n6 Spring Collection Is HERE!
• •Beyond the Horizon: Stories from the 6n6 Rider Community That Fuel Our Passion.