Brand Tone

Passionate and Caring, Friendly and Approachable, Trustworthy and Knowledgeable, Enthusiastic and Positive

Brand Values

• •Animal Welfare
• •Natural and High-Quality Products
• •Transparency
• •Customer Satisfaction
• •Passion for Dogs

Best Practices

• •Always Prioritize the Dog's Well-being: Every piece of copy should reflect a genuine care for dogs' health and happiness. Use language that shows understanding and empathy towards pets and their owners.
• •Emphasize Natural and Healthy: Consistently highlight the natural ingredients, lack of artificial additives, and the health benefits of the products. Use words like "pure," "wholesome," "natural," "additive-free," and "gently processed."
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a fellow dog lover. Use warm, inviting language, and don't be afraid to inject some lighthearted enthusiasm. Address your audience directly (e.g., "your furry friend").
• •Be Transparent and Trustworthy: Provide clear and honest information about products. If explaining benefits, be factual and avoid over-the-top claims. Build trust by being open.
• •Foster Community and Engagement: Encourage interaction by asking questions, inviting users to share their experiences, and using inclusive language ("our pack," "4legs family"). Show appreciation for your customers and their pets.

Social Perception

Trusted Supplier, High Quality, Caring and Responsible, Community-Oriented

Copy Examples

• •Fuel your furry friend's adventures with nature's best! 🌿 Our [Product Name] chews are 100% natural, packed with goodness, and tail-waggingly delicious. Because a healthy dog is a happy dog! #4legsOnly #NaturalDogTreats #HappyDog #HealthyChews #DogLove
• •It all started with a simple love for our four-legged family. At 4legs.de, we're passionate dog owners just like you, and we believe our companions deserve the purest, most natural treats. That’s why we pour our hearts into sourcing and crafting snacks that are as wholesome as they are irresistible. Welcome to the 4legs family!
• •Spoil your best friend (they deserve it!). This week, get [Discount Percentage]% off our entire range of dental chews. Healthy smiles and happy tummies, guaranteed! Shop now at 4legs.de – your partner in pawesome nutrition! #DogSale #DentalCareForDogs #4legsDe #SpoilYourDog
• •What’s your dog's silliest habit that always makes you smile? 😊 Share in the comments below! We love hearing about the unique personalities of your amazing companions. Let's celebrate our furry friends together! #DogCommunity #PawsomePersonalities #4legsFamily #DogStories
• •Exciting news, pack! 🎉 We've been working hard to bring you something extra special, and it's finally here! Introducing our new [New Product Name] – a delicious, all-natural treat crafted with the same love and care you’ve come to expect from 4legs.de. Perfect for [Benefit/Use Case]. Discover the goodness today! #NewProduct #HealthyDogTreats #4legsInnovation #NaturallyDelicious