Brand Tone

Accessible, benefit-driven, trendy, and value-oriented.

Brand Values

• •Customer Satisfaction
• •Accessibility/Affordability
• •Convenience
• •Trendiness/Modernity
• •Quality
• •Problem-Solving/Benefit-Oriented

Best Practices

• •Maintain Consistency Across All Channels: The accessible and benefit-driven tone from TikTok
• •Reflect value and trends in the 'About Us' section of the website.
• •Highlight solutions to customer problems in product descriptions.
• •Focus on benefits like pain relief or achieving fitness goals in video content.
• •Use hashtags related to the product and target audience to increase visibility.

Social Perception

A trendy and accessible brand that offers value and solutions to everyday problems for women, with a focus on customer satisfaction and up-to-date products.

Copy Examples

• •Discover how the Termic Shorts can help...
• •SAY GOODBYE TO NECK PAIN...
• •A Loja da garota mulher Frete Grátis (The store for the girl woman Free Shipping)
• •Committed to offering the best products.
• •Special price that fits your pocket.