Brand Tone

Authentic, Passionate, Informative, Down-to-Earth, Ethical, Principled, Appreciative & Grateful

Brand Values

• •Sustainability & Environmental Stewardship
• •Quality & Craftsmanship
• •Seasonality & Local Focus
• •Community & Connection
• •Authenticity & Hard Work
• •Education & Inspiration

Best Practices

• •Embrace Your "Why": Always circle back to the core values and mission of 3 Porch Farm. Let the passion for sustainability, quality, and community shine through every piece of content. Their "Principles before Profit" ethos is a strong anchor.
• •Speak from Experience (Storytelling): Share authentic stories from the farm – the joys, the challenges, the seasonal changes. This builds connection and reinforces the down-to-earth, relatable aspect of the brand. The "Notes from the Farm" blog is a great example of this.
• •Educate Gently: Share knowledge about sustainable farming, flower care, and seasonal varieties without being preachy. Position the brand as a knowledgeable and helpful resource.
• •Use Vivid, Sensory Language: Appeal to the senses when describing flowers and farm life. Words that evoke beauty, freshness, and the natural environment will resonate with the audience and highlight the quality of the products.
• •Maintain a Tone of Gratitude and Respect: Consistently acknowledge the importance of the earth, the team, and the customers. This reinforces the community-focused and ethical aspects of the brand.

Social Perception

Highly Respected & Admired, Source of High-Quality, Beautiful Flowers, Ethical and Trustworthy, Inspirational, Authentic Storytellers

Copy Examples

• •Homepage Snippet: "More than just a flower farm, 3 Porch Farm is a promise – to the earth, to our community, and to you. We pour our hearts into growing stunning, seasonal blooms powered by the sun and a deep respect for nature. Discover the difference that truly sustainable flowers make."
• •Product Description (e.g., Dahlia Subscription): "Welcome dahlia season with a cascade of vibrant color, delivered fresh from our fields. Each consciously grown stem reflects our commitment to regenerative farming and the unique beauty of late summer. Experience the joy of truly seasonal, earth-kind flowers."
• •Social Media Post (Instagram - with a beautiful image of flowers): "Sunrise over the rows, and the promise of a new day on the farm. ✨ These beauties are a testament to nature's artistry and our dedication to growing in harmony with the land. Every petal, every leaf, nurtured with sustainable practices from seed to your home. #3PorchFarm #SlowFlowers #SustainableFarming #GeorgiaGrown"
• •About Us Page Excerpt: "It started with a dream: to cultivate beauty and do good in the world, one flower at a time. Here at 3 Porch Farm, 'principles before profit' isn't just a motto, it's the soil from which everything grows. From our solar-powered fields to our compostable packaging, we’re dedicated to practices that honor the earth and our incredible team."
• •Blog Post Title/Intro: "Notes from the Field: Why 'Certified Naturally Grown' Matters More Than Ever. We often get asked what it means to be 'Certified Naturally Grown.' For us, it’s a deep commitment to transparency and to farming methods that enrich the soil, support biodiversity, and bring you the healthiest, most vibrant flowers possible. Let's dig in..."