Brand Tone

Aspirational/Emotional, Friendly & Welcoming, Promotional, Inspirational, Humorous/Playful

Brand Values

• •Personalization & Individual Expression
• •Love, Connection & Cherished Memories
• •Creativity
• •Quality (Stated)
• •Customer Joy/Happiness
• •Thoughtfulness in Gifting

Best Practices

• •Prioritize "You" and "Your": Focus the language on the customer, their loved ones, their memories, and their ability to create something special. Macorner’s "About Us" mentions "my corner," reinforcing this personal connection.
• •Emphasize Emotional Connection: Use words that evoke feelings of love, joy, comfort, celebration, and cherished memories. Highlight how the products help express these emotions. (e.g., "heart-touching design," "celebrate life's special moments").
• •Clearly Showcase Personalization: Make the customization process and its benefits a key part of the copy. Use phrases like "design your own," "make it uniquely yours," "add your personal touch."
• •Maintain a Positive and Solution-Oriented Tone (Especially in Customer Service): While marketing copy is upbeat, ensure that customer service communications, even when addressing issues, remain empathetic, clear, and focused on resolution. This is an area needing significant improvement based on reviews.
• •Be Authentic and Transparent: Given the existing concerns about shipping and company location, clear and honest communication about these aspects in FAQs or shipping information can help build trust, even if it means managing expectations about delivery times. Avoid language that could be perceived as misleading. The disclaimer on fake websites is a step in this direction.

Social Perception

Divided: Appreciated for unique, personalized gifts creating emotional moments; Dissatisfied customers report issues with customer service, shipping, and product quality. Concerns about legitimacy/trust exist.

Copy Examples

• •Wrap your favorite memories in warmth. Our [Blanket Name] isn't just a blanket; it's a hug from the heart, personalized by you, for them. Create your cozy story today.
• •Another year of love? Make it unforgettable. ✨ Design a unique gift from Macorner that says 'us' in every detail. From custom star maps to engraved keepsakes, celebrate your journey, your way.
• •Our furry friends leave paw prints on our hearts forever. ❤️ Keep their memory close with a personalized [Product Name] tribute. A little piece of them, always with you. #MacornerMemorials #PetLove
• •Make Their Day Uniquely Theirs! ✨ 20% Off Personalized Gifts!
• •Visual: Quick cuts showing different funny personalized mugs, someone laughing while receiving one. Text Overlay: "Your inside jokes deserve their own mug! 😂" "Tag the friend who needs this!" Voiceover/Sound: Upbeat, trending sound. Caption: Spill the tea (or coffee) with a gift that’s as unique as your friendship! 😉 Personalize the perfect laugh with Macorner. #Macorner #FunnyGifts #PersonalizedMug #BestieGift