Brand Tone

Purpose-Driven, Approachable, and Creative

Brand Values

• •Ethical Sourcing & Fair Practices
• •Community
• •Quality & Craftsmanship
• •Creativity & Art
• •Sustainability
• •Transparency

Best Practices

• •Lead with Purpose, Support with Passion: Always connect the coffee back to the "why" – the ethical sourcing, the community impact, the artistic collaboration. Let genuine passion for these aspects shine through.
• •Tell Authentic Stories: Instead of generic descriptions, share the specific stories of farmers, artists, or community projects. This reinforces transparency and creates an emotional connection.
• •Use Inclusive and Approachable Language: Avoid overly technical jargon unless explained. Make everyone feel welcome in the world of specialty coffee. Use phrases that invite conversation and questions.
• •Highlight "Coffee Made Creative": Continuously weave in the theme of creativity, whether it's in the coffee's flavor profile, the packaging art, or innovative community solutions.
• •Maintain a Consistent Voice Across All Channels: Whether it’s a tweet, an Instagram caption, website copy, or an email, the tone should feel like it’s coming from the same brand voice – one that is ethical, creative, community-focused, and passionate about great coffee. Regularly review content across platforms to ensure alignment.

Social Perception

3-19 Coffee is generally perceived as a high-quality, ethical coffee roaster with a strong commitment to social good and community.

Copy Examples

• •Headline: More Than a Morning Ritual. It's a Movement. Body: At 3-19 Coffee, every bean tells a story of fair wages, sustainable farms, and community empowerment. Taste the difference purpose makes. #CoffeeMadeCreative #EthicalSourcing
• •Instagram Caption (with a picture of a coffee bag featuring artist-designed packaging): Unwrap a masterpiece. 🎨☕ Our latest collaboration with [Artist Name] brings art from the community to your cup. Every sip supports creativity and the incredible farmers behind our coffee. Discover the story in every tin. #319Coffee #ArtInACup #CommunityLove
• •Website Product Description (for a new single-origin coffee): Meet [Farmer's Name] from the hills of [Region, Country]. This exceptional [Variety] bean, grown with passion and generations of expertise, offers notes of [Flavor 1], [Flavor 2], and a hint of [Flavor 3]. By choosing this coffee, you're directly supporting [Farmer's Name]'s family and their community's dream of [Specific Project/Impact]. Brew a cup of connection.
• •Facebook Post: Ever wonder what "approachable" specialty coffee tastes like? 🤔 It tastes like our [Specific Blend/SO Name]! Smooth, delicious, and roasted with love right here in Oakland. No snobbery, just great coffee for everyone. Got brewing questions? We’re always here to help! hello@319coffee.com #SpecialtyCoffee #FriendlyBrews #OaklandRoaster
• •Email Newsletter Snippet: Subject: Your Coffee Can Change Lives (And Taste Amazing Doing It!) Hi [Customer Name], Did you know your daily 3-19 brew does more than just kickstart your day? It helps fund art programs in coffee-growing villages and supports local initiatives right here at home. This month, we're excited to share how your purchases are helping [Specific recent initiative]. Sip with pride, knowing you're part of something bigger. Explore our latest impact and our newest arrivals...