Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Customer-Focused & Service-Oriented, Knowledgeable & Authoritative, Community-Oriented

Brand Values

• •Passion for Toys (especially LEGO)
• •Value for Money
• •Customer Satisfaction & Service
• •Family & Community
• •Quality & Authenticity
• •Comprehensive Selection

Best Practices

• •Embrace the Enthusiasm: Let the genuine passion for toys, especially LEGO, shine through. Use exclamation points appropriately and words that convey excitement and joy.
• •Keep it Personal and Approachable: Use a conversational style. Refer to the founders' story or the "family" aspect of the business where relevant. Address the customer directly (e.g., "you," "your").
• •Highlight Value and Expertise: Subtly weave in the benefits of shopping at 2TTOYS – good prices, wide selection (especially rare items), and knowledgeable staff – without sounding overly salesy.
• •Foster Community: When appropriate, speak to the LEGO community (e.g., AFOLs). Encourage interaction and sharing.
• •Prioritize Helpfulness and Trust: Ensure copy related to customer service, shipping, and returns is clear, reassuring, and emphasizes the commitment to customer satisfaction. Reference positive reviews or guarantees.

Social Perception

Trusted & Reliable, Good Value & Fair Pricing, Excellent Customer Service, Extensive Product Range/LEGO Paradise, Passionate and Knowledgeable Staff, Community Hub

Copy Examples

• •Headline: "Rediscover Your LEGO Passion! ✨ Dive into a Universe of Bricks at 2TTOYS – From Classic Sets to Rare Finds. Your Next Adventure Awaits!"
• •About Us Snippet: "It all started with a love for LEGO and a wish to share that joy (without breaking the bank!). Founded by Menno and Simone, 2TTOYS is more than a store; it's a family of builders, collectors, and dreamers. Come say hi at our 's-Hertogenbosch store or explore our world online!"
• •Product Description (for a new LEGO set): "Just Landed! Get your hands on the NEW [LEGO Set Name]! Our team of LEGO fanatics is buzzing about this one. Expect awesome build quality, hours of fun, and of course, the best 2TTOYS price. 😉 Got questions? We're just a call or click away!"
• •Social Media Post (TikTok/YouTube): "Ever wondered what a LEGO paradise looks like? 🤔 Check out our 's-Hertogenbosch store, packed with current hits, vintage treasures, and amazing MOCs from fellow AFOLs! What LEGO set are YOU hunting for? Let us know! #2TTOYS #LEGOHaven #DenBosch #AFOLCommunity"
• •Customer Service Promise: "Your Happy Build is Our Mission! From finding that one missing piece to ensuring your order arrives safely, we're here for you. With insured shipping and a team that genuinely cares, shopping with 2TTOYS is always a five-star experience. Just ask our amazing customers!"