Brand Tone

Nostalgic, Heartfelt, Artistic, Appreciative of Craftsmanship, Joyful, Celebratory, Friendly, Engaging, Humorous, and Playful.

Brand Values

• •Originality and Authenticity
• •Craftsmanship and Quality
• •Connection and Storytelling
• •Joy and Celebration
• •Adventure and Discovery
• •Customer Focus
• •Tradition
• •Eco-Friendliness

Best Practices

• •Embrace Storytelling: Frame product descriptions and social media posts around the stories and memories they represent, not just the physical attributes.
• •Highlight "Handcrafted" and "Artisan": Consistently use terms that emphasize the human touch, artistry, and quality craftsmanship behind each product.
• •Infuse Warmth and Nostalgia: Use language that evokes feelings of warmth, fondness for places, and cherished memories.
• •Maintain a Friendly and Approachable Voice: Engage with customers in a welcoming and genuine manner, encouraging them to share their own "catstudio stories."
• •Incorporate a Touch of Whimsy and Joy: Don't be afraid to add a little lightheartedness or humor that aligns with the playful details often found in the designs.

Social Perception

High-Quality and Unique Gifts, Nostalgic and Evocative, Artistic and Well-Crafted, Conversation Starters, Premium Pricing Justified by Quality, Excellent Customer Service, and Positive Brand Legacy.

Copy Examples

• •Relive your favorite journeys. Our hand-embroidered [Product Name] isn't just a beautiful piece; it's a map of your memories. Where will it take you today?
• •More than just a design, it's your story. Each catstudio piece is lovingly hand-drawn to capture the heart of your happy place. Bring home the joy.
• •Looking for a gift that speaks volumes? Celebrate their special connection to [Location/University] with a unique, handcrafted treasure from catstudio. It's a memory they can hold.
• •From our hands to your home, with a little bit of joy stitched into every detail. Discover the catstudio difference – where craftsmanship meets cherished memories.
• •Spark conversations and smiles with our [Product Name]. A playful nod to the places you love, designed with an insider's touch and a whole lot of heart.