Brand Tone

Natural & Authentic, Educational & Empowering, Personal & Approachable, Passionate & Knowledgeable, Caring & Conscious

Brand Values

• •Natural Purity
• •Effectiveness
• •Transparency & Education
• •Sustainability & Ethics
• •Personal Connection & Well-being
• •Handcrafted Quality

Best Practices

• •Always Prioritize Natural Language: Use clear, simple, and authentic language. Avoid overly technical jargon unless explaining specific benefits in an educational context. Let the purity of the ingredients shine through in your words.
• •Maintain Isabell's Personal Voice: Continue to incorporate Isabell Resch's personal story, passion, and direct address to the audience. This builds trust and reinforces the brand's authenticity. Phrases like "Your Isabell" or "I believe" can be effective.
• •Educate and Empower, Don't Just Sell: Frame content around providing value and knowledge. Explain the "why" behind ingredients and products. Encourage DIY where appropriate, positioning the brand as a guide and resource.
• •Visually Align with Nature: Ensure all accompanying visuals (photos, videos) reinforce the natural, pure, and handcrafted aesthetic. This visual consistency supports the verbal tone.
• •Be Consistent Across All Channels: Whether it's a product description, blog post, social media update, or customer service interaction, the tone should remain consistent—natural, caring, knowledgeable, and personal. Develop a simple style guide if multiple people are creating content.

Social Perception

Customers likely perceive Blütenreich (Isabell Resch) as a trustworthy source for high-quality, natural cosmetic products and herbal knowledge. The brand is likely seen as authentic and run by a passionate individual who genuinely believes in the benefits of natural ingredients. The educational content (blog, videos) positions the brand as an expert in its niche. The emphasis on organic and animal-friendly practices appeals to ethically-minded consumers. The brand likely fosters a sense of community among those interested in natural health and DIY cosmetics.

Copy Examples

• •Tired of harsh chemicals? Our 'Axl Waxl' Bio Deodorant Cream keeps you fresh all day, the natural way. Crafted with organic ingredients your skin will love. Pure, effective, and kind to you and the planet.
• •Unlock the secrets of radiant skin! 🌿 Our latest blog post dives deep into the amazing benefits of Calendula. Learn how this golden flower can soothe and heal. Your journey to natural beauty starts here. [Link]
• •Join Isabell for a hands-on workshop and discover the joy of creating your own natural skincare! Learn, create, and connect with like-minded souls. Limited spots available – nurture your skin and spirit! [Link]
• •From my heart to your home. Blütenreich was born from a passion for nature's healing power. I believe that what we put on our skin should be as pure as the nature that surrounds us. Let's embrace natural well-being together. - Isabell R.
• •Feeling drained? Our 'Stärkend' Bio Oxymel, a traditional blend of honey, vinegar, and strengthening herbs, is here to gently support your body's resilience. Embrace nature's helping hand. [Link]