Brand Tone

Professional, Authoritative, and Clear

Brand Values

• •Clarity
• •Precision
• •Foresight
• •Integrity
• •Partnership

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that defines your brand's voice with columns for "We are..." (e.g., Authoritative, Clear) and "We are not..." (e.g., Arrogant, Vague). Share this with everyone who writes for the brand.
• •Prioritize Clarity Over Jargon: Always aim to express ideas in the simplest, most direct way possible. If technical terms are necessary, explain them. This builds trust and shows respect for the reader's time.
• •Use an Active Voice: Write in an active voice (e.g., "We analyze data to find solutions") rather than a passive voice (e.g., "Data is analyzed, and solutions are found"). It sounds more confident and authoritative.
• •Maintain a Consistent Point of View: Decide whether to use "we" (as a company) or a more singular "I" (if the brand is built around a single expert). Stick to this choice across all platforms to create a unified presence.
• •Review and Refine: Regularly audit your website copy, social media posts, and emails to ensure they align with the established tone. Use feedback and performance data to refine your messaging over time.

Social Perception

A premier, reliable source of business intelligence or strategic consulting; an essential partner for informed decision-making.

Copy Examples

• •Clarity in a Complex World. We provide the data-driven foresight your business needs to thrive.
• •At 20/20 Insight, we believe the best decisions are made with perfect clarity. Founded on the principle of integrity, we translate complex data into actionable strategies, giving our partners the foresight to lead their industries.
• •Don't guess what's next. Our precise market analysis illuminates hidden opportunities and potential risks. We deliver a clear, comprehensive view of the landscape so you can move forward with confidence.
• •Foresight isn't a gift; it's a discipline. Our latest report on [Industry Trend] reveals the critical shifts leaders must prepare for in the next quarter. Gain your strategic advantage. #BusinessStrategy #DataDriven #MarketInsight
• •Schedule Your Clarity Call