Brand Tone

sophisticated, elegant, artisanal, and heartfelt. It's also aspirational and indulgent

Brand Values

• •Quality & Craftsmanship: Strong emphasis on "handcrafted," "original recipe," "finest quality natural, preservative-free ingredients."
• •Generosity & Connection (The Art of Giving): The brand positions itself around the joy of gifting and making people feel "cared for, loved, appreciated."
• •Heritage & Tradition: Referencing the French origin of nougat (1701) and a family legacy of culinary passion.
• •Luxury & Indulgence: Aiming at the high-end market, focusing on creating an "indulgent, extraordinary experience."
• •Joy & Celebration: Products are meant to bring joy and are suitable for special occasions.

Best Practices

• •Emphasize Heritage and Story: Consistently weave in the brand's origin story – the 1701 French connection, the family legacy of passion for food and giving. This adds depth and authenticity.
• •Highlight Artisanal Quality: Use descriptive words that convey the handcrafted nature, the quality of ingredients (e.g., "hand-cut," "finest natural ingredients," "preservative-free," "original recipe").
• •Focus on the Emotional Connection: Frame the products not just as confections, but as facilitators of joy, connection, appreciation, and indulgence. Use language that evokes positive emotions.
• •Maintain an Elegant and Sophisticated Tone: Ensure language is refined, articulate, and aligns with the luxury positioning. Avoid overly casual or slang terms.
• •Visual & Verbal Consistency: Ensure the copywriting complements the visual aesthetics of the brand (pastel colors, classy packaging). The words should paint a picture that matches the luxurious and tender visual identity.

Social Perception

Customers perceive the brand as offering high-quality, delicious, and beautifully packaged confections, ideal for gifting and special treats. The handmade aspect and quality ingredients are appreciated. Public/Media see it as a luxury artisanal brand with a strong story, focusing on quality and the emotional aspect of gifting. It's recognized for its aesthetic appeal and premium positioning.

Copy Examples

• •Headline: "1701 Luxury: Where Artistry Meets Indulgence." Body: "Discover the exquisite taste of handcrafted nougat, meticulously prepared with the finest ingredients. Each piece a testament to a legacy of passion, perfect for gifting or a moment of pure self-indulgence. Experience the art of giving, perfected."
• •Social Media Post: "Elevate your moments. Our handcrafted nougat, born from a cherished family recipe and the spirit of 1701 France, is more than a treat – it's an experience. #1701Luxury #ArtofGiving #HandcraftedPerfection #LuxuryTreats"
• •Product Description (for a gift box): "The 'Generosity' Collection by 1701 Luxury: A curated selection of our most beloved handcrafted nougats and artisanal biscuits, elegantly presented. For those moments when only the most thoughtful and luxurious gift will do. Share joy, share 1701."
• •Email Subject: "A Sweet Gesture of Unforgettable Luxury from 1701." Email Body Snippet: "Inspired by a tradition of culinary excellence and the joy of heartfelt giving, our latest collection of handcrafted nougat awaits. Perfect for celebrating life's special occasions or simply to show you care. Taste the luxury, feel the love."
• •Website Banner: "1701 Luxury: Crafting Joy, One Exquisite Treat at a Time. Explore Our Gifting Collections."