Brand Tone

Enthusiastic, Positive, Eco-conscious, Responsible, Community-oriented, Friendly, Innovative, Creative, Helpful, and Informative.

Brand Values

• •Environmentalism/Sustainability
• •Quality and Innovation
• •Positive Experience
• •Customer Satisfaction
• •Individuality and Self-Expression
• •Mindfulness/Consciousness

Best Practices

• •Use words like 'cleaner,' 'greener,' 'sustainable,' 'conscious choice.'
• •Focus on the enhanced experience, the fun of customization, and the 'love, joy, and peace' aspect mentioned in the mission.
• •Refer to shared experiences (like rolling) and connect with their desire for self-expression and a positive lifestyle.
• •Be Clear, Helpful, and Authentic: Provide straightforward information about product benefits, materials, and use.
• •Maintain transparency (e.g., about donations or the 'legal dry herb' aspect).

Social Perception

Positive Customer Feedback, Eco-Friendly Appeal, Trustworthy, Community Engaged, cleaner, greener, sustainable, conscious choice.

Copy Examples

• •Roll with love, joy, and peace using 1235smokes Zentips!
• •Upgrade your smoking experience with our reusable, customizable filter tips – kinder to the planet and your lungs!
• •Express yourself with custom-designed Zentips and say goodbye to filter litter!
• •Join the 1235smokes community and enjoy smoother hits and easier rolling.
• •Make a conscious choice for a greener smoke with our eco-friendly filter tips. We donate 3% of profits to reforestation!