Brand Tone

Enthusiastic & Passionate, Community-Oriented & Inclusive, Trendy & Hype-Driven, Informative & Guiding, Approachable & Casual

Brand Values

• •Authenticity
• •Community Building
• •Exclusivity & Curation
• •Passion for Street Culture
• •Supporting Local Talent

Best Practices

• •Stay True to Street Culture Vernacular (Authentically): Incorporate relevant slang and terminology naturally, without overdoing it, to resonate with the target audience. Keep it current but avoid forced trends.
• •Emphasize Exclusivity and Scarcity (When Applicable): Use language that highlights the limited nature of products ("limited drop," "exclusive," "few pieces left") to create urgency and desire, aligning with the "hype" value.
• •Foster a Sense of Community: Address the audience directly (e.g., "you," "your," "fam"). Encourage interaction by asking questions and inviting them to share their opinions or content. Highlight collaborations and local talent.
• •Be Genuinely Enthusiastic and Passionate: Let the love for sneakers and streetwear shine through in the language. Use exclamation points and vibrant adjectives where appropriate, reflecting genuine excitement.
• •Maintain Clarity and Trust: While being trendy and casual, ensure all essential information (authenticity, shipping, product details) is clear, concise, and transparent to build and maintain customer trust.

Social Perception

Positive Customer Experiences, Hub for Streetwear Enthusiasts, Resourceful & Knowledgeable, Supportive of the Local Scene

Copy Examples

• •Headline (Website/Social Media): "Kolkata's Dopest Sneaker & Streetwear Drop is HERE! 🔥 Cop the Unmissable at 10 Hills Studio."
• •Instagram Caption: "Building more than just a store, we're building a community. 🤘 Tag a homegrown brand you think we should feature next! #10HillsFam #SupportLocalStreetwear"
• •Product Description Snippet (for an exclusive sneaker): "Straight from the source, 100% legit. ✅ The [Sneaker Name] isn't just a shoe, it's a statement. Limited pairs available – don't sleep on this!"
• •YouTube Video Title Idea: "UNBOXING THE HYPE: We Got Our Hands on the LATEST [Popular Brand] Drop! + Community Q&A!"
• •Email Subject Line (for new arrivals): "🚨 FRESH HEAT ALERT! 🚨 New Arrivals from Supreme, Essentials & Your Fave Indian Labels just landed at 10 Hills Studio!"