Tono de Marca

Performance-Driven, Confident & Bold, Aspirational, Energetic & Intense, Technical & Innovative, Direct & Authentic

Valores de Marca

• •Commitment/Effort ("How much effort do you give?")
• •Performance
• •Innovation
• •Quality & Durability
• •Protection & Safety
• •Clarity & Vision
• •Style
• •Heritage

Mejores Prácticas

• •Always Revolve Around "Effort" and "Performance": The core message "How much effort do you give?" should implicitly or explicitly underpin most communications. Focus on how the products enable users to give their 100%.
• •Use Strong, Action-Oriented Verbs: Words like "dominate," "conquer," "unleash," "drive," "command," "push," "redefine" resonate with the brand's energetic and high-performance image.
• •Highlight Technical Innovation with Clarity: When mentioning features like HiPER or SmartShock, briefly explain the benefit in terms of performance or protection, avoiding overly jargon-filled language unless the context (e.g., a detailed product page) allows for it.
• •Maintain an Aspirational yet Inclusive Voice: While showcasing elite athletes, ensure the copy also speaks to the dedicated enthusiast who strives for their personal best. The "100%" effort applies to everyone.
• •Visual Storytelling Synergy: Ensure the copy complements the dynamic and high-quality visuals typically used by the brand. The words should enhance the energy and impact of the images and videos.

Percepción Social

Premium & High-Quality, Trusted by Professionals, Performance Enhancing, Stylish & Desirable, Innovative, Dedicated to Action Sports

Ejemplos de Copy

• •Headline: HOW MUCH EFFORT DO YOU GIVE? Body: The limit is a line you draw yourself. Erase it. Our [Product Name, e.g., Armega Goggles] with HiPER® lens technology don't just enhance vision, they redefine what’s possible. See more. Ride harder. Give 100%. Call to Action: Shop Now. Define Your 100%.
• •Headline: ENGINEERED FOR THE UNCOMPROMISING. Body: Every gram, every angle, every material in the [Product Name, e.g., Aircraft2 Helmet] is a testament to our obsession with performance and protection. Carbon/Kevlar shell. SmartShock® safety. Because when you’re all in, so are we. Call to Action: Explore [Product Name].
• •Headline: VISION IS VICTORY. Body: Don't let a single detail escape you. The [Product Name, e.g., S3 Sunglasses] deliver unparalleled optical clarity and a wide field of view, so you can focus on the finish line, not what’s in your way. Call to Action: Discover Clarity.
• •Headline: FROM THE DIRT TO THE PODIUM. IT'S IN OUR DNA. Body: Born in the heart of motocross, our commitment to athletes has never wavered. [Product Name, e.g., Cognito Gloves] offer the grip, protection, and feel demanded by those who push boundaries. Call to Action: Gear Up. Ride 100%.
• •Headline: BEYOND THE RIDE. IT’S A COMMITMENT. Body: For us, 100% isn't just a number. It's the relentless pursuit of perfection. The sweat, the sacrifice, the unwavering dedication. Our gear is built for those who understand. Call to Action: Join the 100% Family.