Brand Tone

Playful, Adventurous, Warm, Connecting, Encouraging, Youthful, and Modern

Brand Values

• •Memory Making
• •Fun and Joy
• •Originality and Uniqueness
• •Effective for Relationship Building
• •Giftable
• •Good Quality
• •Engaging and Fun

Best Practices

• •Use playful and adventurous language to spark curiosity.
• •Emphasize the connection and bonding experiences the adventures provide.
• •Incorporate user-generated content to build trust and authenticity.
• •Highlight the element of surprise and excitement with scratch-off reveals.
• •Focus on the lasting memories created through shared experiences.

Social Perception

The brand is perceived as fun, original, and effective for strengthening relationships and creating lasting memories. It is seen as a high-quality, giftable product that brings joy and excitement to users.

Copy Examples

• •Unleash your inner explorer! Scratch off an adventure and create unforgettable memories with your loved ones.
• •Ready for a relationship rollercoaster? Our adventure books are your ticket to fun, connection, and lasting memories.
• •Ditch the routine and dive into adventure! Discover 100 ways to connect with your partner, family, or friends.
• •Turn ordinary moments into extraordinary memories. Our adventure albums are the perfect gift for creating lasting bonds.
• •Surprise, delight, and connection - all in one book! Start your adventure today and strengthen your most important relationships.