Brand Tone

professional, caring, and innovative

Brand Values

• •Expertise and Excellence
• •Customer-Centricity
• •Health and Wellbeing
• •Innovation
• •Trust and Reliability
• •Attention to Detail

Best Practices

• •Always Prioritize Clarity and Empathy: Eye health can be complex. Explain concepts clearly and with understanding, ensuring the customer feels informed and supported, not intimidated.
• •Highlight Expertise with Approachability: Showcase the advanced technology and skilled professionals, but frame it in terms of customer benefit and reassurance rather than just technical jargon. Use phrases like "Our experts are here for you" or "Advanced care, simply explained."
• •Infuse Innovation with Purpose: When discussing new technologies or campaigns like the "Hidden Eye Test," always link the innovation back to a tangible benefit for the customer's eye health and overall well-being.
• •Maintain a Consistent Voice Across All Channels: Whether it's a playful Instagram post about new frames or a detailed blog on eye conditions, the underlying tone of professionalism, care, and a hint of innovation should remain consistent. Develop a brand voice guide for all content creators.
• •Focus on the "You": Center the copywriting around the customer ("Your Vision, Our Expertise," "We're here to help you"). This reinforces the customer-centric value and makes the communication more personal and engaging.

Social Perception

Positive Reputation for Innovation, Trusted Eye Care Provider, Customer-Focused, Stylish and Modern

Copy Examples

• •Headline (Website/Social Media): Your Vision, Our Expertise. Experience truly personalised eye care with 1001 Optometry, where advanced technology meets dedicated professionals. See the difference.
• •Social Media Post (Innovation/Health): Could your eyes be trying to tell you something? Our award-winning Hidden Eye Test uses cutting-edge AI to help you understand your vision. Don't wait for blurriness – proactively care for your sight. #HiddenEyeTest #EyeHealth #InnovationInCare
• •Email Subject Line (Customer Experience): At 1001 Optometry, Every Detail of Your Eye Health Journey Matters.
• •In-Store Signage (Expertise): Precision. Professionalism. Personalized For You. Our skilled optometrists are here to provide comprehensive eye assessments and tailored solutions because your vision is our priority.
• •Blog Post Introduction (Health/Trust): For over 30 years, we've been dedicated to safeguarding the vision of Australians. We believe that clear, healthy eyesight is key to a vibrant life. That’s why we combine our deep expertise with a genuine commitment to your individual needs, ensuring you always receive the best possible care and advice.