Brand Tone

trendy, youthful, expressive, and engaging. progressive and urban. playful and nostalgic

Brand Values

• •Self-expression and Individuality: Encouraging customers to express their unique personalities and interests.
• •Passion: Connecting with what people love, be it pop culture, art, music, or gaming.
• •Connection: Bridging online and offline lifestyles and fostering a sense of community.
• •Creativity and Art: Championing artistic expression through collaborations and design.
• •Quality and Functionality: Offering high-quality apparel and tech accessories that are both stylish and practical.
• •Progress and Evolution: Adapting to the digital lifestyle and continuously innovating.
• •Joy and Fun: Bringing a sense of enjoyment and playfulness through their products.

Best Practices

• •Embrace Youthful & Trendy Language: Use current slang (appropriately), active voice, and an energetic tone. Keep sentences relatively concise and engaging.
• •Highlight Collaborations & Fandom: Leverage the excitement around pop culture and artist collaborations. Use language that resonates with fan communities (e.g., "stan," "cop," "collectibles").
• •Focus on Self-Expression & Passion: Frame products as tools for individuality and celebrating personal interests. Encourage customers to "wear their passion" or "show their vibe."
• •Integrate Tech & Lifestyle Seamlessly: Speak to how the products enhance both the digital and physical aspects of life. Use terms like "digital lifestyle," "tech-driven," and "online meets offline."
• •Maintain a Positive & Empowering Voice: Convey a sense of joy, creativity, and empowerment. The brand should feel approachable, inclusive, and inspiring.

Social Perception

modern, fashion-forward brand that successfully merges technology with lifestyle. a go-to for fans wanting to showcase their love for various pop culture phenomena through apparel and accessories. recognized for supporting local artists and promoting Filipino creativity.

Copy Examples

• •Headline: Level Up Your Look & Your Tech. 0917 Lifestyle: Wear Your Passion. Body: From exclusive collabs with your favorite icons to everyday essentials that scream *you*, 0917 Lifestyle blends cutting-edge tech with street-smart style. Express yourself, effortlessly. #0917Lifestyle #WearYourPassion
• •Headline: Don't Just Live Your Lifestyle. 0917 It. Body: Your vibe, your rules. Our latest collection is here to match your energy, whether you're conquering the digital world or owning the streets. Discover apparel and gadgets that get you. #0917Connected #UrbanExpression
• •Headline: Collab Drop Alert! [Icon Name] x 0917 Lifestyle is HERE! Body: Get ready, fans! We've teamed up with [Icon Name] to bring you a limited-edition collection that's pure fire. Cop these collectibles before they're gone and show the world what you stan! #0917Collab #[IconName]x0917
• •Headline: More Than Just Merch. It's a Mood. Body: 0917 Lifestyle is your canvas for self-expression. Explore our range of artist-designed apparel and innovative tech accessories that seamlessly fit your world. Define your everyday. #ArtAndPassion #TechLifestyle
• •Headline: Stay Plugged In. Stay Stylish. Body: Bridge your online passions with your offline adventures. 0917 Lifestyle offers tech-driven essentials and fashion-forward pieces designed for the modern Filipino. Power up your style, empower your day. #DigitalLifestyle #0917Essentials