Brand Tone

authentic, community-focused, passionate, and approachable

Brand Values

• •Community
• •Authenticity & Passion
• •Inclusivity
• •Customer Service & Helpfulness
• •Local Roots & Heritage
• •Quality & Expertise
• •Accessibility

Best Practices

• •Embody “Rider Owned and Operated”: Always write from the perspective of a knowledgeable, passionate rider. Use authentic language and terminology that resonates with the target audience, but ensure it's still understandable and welcoming to newcomers.
• •Champion the Community: Make community the hero. Regularly feature local riders, events, and partnerships in your copy. Use inclusive language that invites participation and celebrates the diverse members of the board sports world.
• •Share Genuine Enthusiasm: Let the authentic love for snowboarding, skateboarding, and surfing shine through. Convey the excitement of the sports, the quality of the gear, and the joy of being part of the culture, much like the owner does.
• •Be the Helpful, Approachable Expert: Position WWS as the go-to resource for gear and advice, without being elitist or intimidating. Encourage questions and make it clear that the team is there to support every customer's journey.
• •Highlight Local Heritage & Authenticity: Consistently weave in the shop's long-standing history in Bellingham (e.g., "Your local spot since 1980"). This reinforces trust, tradition, and the shop’s deep connection to the area.

Social Perception

Trusted Local Mainstay, Community-Focused, Knowledgeable & Service-Oriented, Authentic & Rider-Driven, Good for Deals

Copy Examples

• •Freshies landed! 🏔️ The all-new [Snowboard Brand/Model] is in house & begging for some Baker days. Rider-owned, expert-backed. Swing by WWS – let’s talk gear, lines, and getting you stoked for what’s next. #WWSBoardshop #BellinghamSnow #CoreCulture #YourLocalShop
• •Concrete calling? We hear it too. WWS is your spot for everything skate – from your first complete to that dream deck. Rider-owned since '80, we’re here with the gear and guidance. Let’s roll, Bellingham! #SkateLocal #WWSSkate #BellinghamOriginal
• •Get Ready! 🔥 Our next [Event Name, e.g., Shop Ride/Video Premiere/Ladies Night] is happening [Date] at [Time]! Good vibes, great people, and a shared love for the shred. Come connect with your community. All welcome. Tag your crew who needs to be there! #WWSCommunity #BellinghamEvents #SupportLocalShops #RideTogether
• •Board feeling a little beat? Don’t sideline your stoke. Our WWS tech crew (aka fellow riders who get it) are here to dial in your setup. From wax jobs to major fixes, we’ll get you back out there. Because more ride time = more good times. Book your service today! #WWSTech #BoardCare #ExpertService #RideOn
• •Wear your roots. This WWS [Apparel Item, e.g., Hoodie] isn't just gear; it's a piece of Bellingham's board history. Built for comfort, backed by decades of rider-owned passion. Rep the shop that’s been here for the community since 1980. #WWSBoardshop #Since1980 #BellinghamCore #LocalAndProud