Brand Tone

Passionate, Enthusiastic, Promotional, Direct, Accessible, Confident

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion for Football
• •Accessibility/Convenience
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Passionate, Enthusiastic, Promotional, Direct, Accessible, Confident), key vocabulary (e.g., "Manto Sagrado" - Sacred Mantle, "Paixão" - Passion), and common phrases. Share this with anyone creating content.
• •Know Your Audience: Continuously engage with and understand Brazilian football fans. Use language, cultural references (where appropriate and respectful), and football-specific terms that resonate with them.
• •Be Authentic: Let the genuine passion for football shine through in all communications. Avoid overly corporate or generic language. The enthusiasm should feel real.
• •Prioritize Clarity and Customer Benefit: While being passionate, ensure that key information (product benefits, offers, shipping details, return policies) is clear, concise, and easy to understand. Always highlight how the product or service benefits the customer.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's a website product description, a Facebook post, an Instagram caption, an email newsletter, or customer service interaction. Regular audits of content can help maintain this consistency.

Social Perception

Emerging brand, positive self-presentation, engagement, trust factors, need for external validation.

Copy Examples

• •Headline: Feel the Roar of the Crowd! Your Team's New Jersey Awaits. Body: Don't just watch the game, live it! Grab your official [Team Name] 2024/25 jersey from Futebol Star. Premium quality, free shipping, and the passion of a true fan in every stitch. Order yours now! #FutebolStar #YourTeamYourColors
• •Headline: Level Up Your Support! 🔥 Top Quality Jerseys, Unbeatable Prices. Body: Why wait? Futebol Star brings you the latest club and national team jerseys. Authentic designs, Dri-FIT technology for ultimate comfort, and your first exchange is on us! Shop the collection – link in bio!
• •Headline: More Than a Shirt, It's a Statement. ⚽ Body: Wear your pride. At Futebol Star, we get what it means to be a fan. That’s why we offer exclusive jerseys that connect you to your heroes. Explore our new arrivals and enjoy free delivery across Brazil!
• •Headline: The Ultimate Fan Gear Has Arrived! + Free Shipping! Body: Get ready for match day with Futebol Star! We're your #1 source for high-quality football jerseys. Passionate service, secure shopping, and the jersey you’ve been dreaming of. What are you waiting for?
• •Headline: From Our Passionate Fans, To Yours. Body: At Futebol Star, football is in our DNA. We’re dedicated to bringing you the best jerseys with quality you can trust and service that makes you feel like part of the team. Questions? Our support is here for you 7 days a week!