Brand Tone

Empowering, Activist, Bold, Unapologetic, Witty, Sarcastic, Inclusive, Supportive, Passionate, Expressive

Brand Values

• •Self-Expression
• •Social Justice & Activism
• •Inclusivity & Diversity
• •Empowerment
• •Authenticity
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (empowering, bold, witty, inclusive), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Rebel Buttons' audience appreciates directness, authenticity, and humor related to social causes. Tailor the language to resonate with their values and communication style.
• •Stay True to Your Values: Ensure all copy, from product descriptions to social media posts, consistently reflects the brand's core values of self-expression, activism, and inclusivity. Don't dilute the message for broader appeal if it means compromising these values.
• •Use "We" and "You" Effectively: Employ "we" to speak from the brand's perspective and "you" to directly address and empower the customer. For example, "We believe in making a statement. You can make yours with..." This fosters a sense of shared purpose.
• •Be Consistent Across All Channels: Whether it's the website, Instagram, email, or customer service interactions, the tone should remain consistent. This builds brand recognition and trust. Regularly review content across platforms to ensure alignment.

Social Perception

Positive & Respected, Voice for the Voiceless, Fashionable Activism, Community Builder, Trustworthy

Copy Examples

• •Instagram Post (New Product - Environmental Pin): "Tired of the world treating our planet like a trash can? So are we. Pin it, say it, demand change. Our new 'No Planet B' pin is here to help you wear your eco-warrior heart on your sleeve (or lapel). #RebelButtons #EcoWarrior #ProtectOurPlanet #MakeAStatement #Activism"
• •Website Banner (Feminist Collection): "They say 'well-behaved women seldom make history.' We agree. Shop our Feminist Collection and let your buttons do the talking. Loudly. #RebelButtons #FeministAF #EmpowerWomen #SmashThePatriarchy #GirlPower"
• •Email Subject Line (Sale): "Speak Louder. Pay Less. Our Activist Gear is ON SALE!"
• •Product Description (Sarcastic Humor Button - e.g., "Adulting is a Trap"): "Let's be honest, adulting wasn't in the brochure. This button gets it. Perfect for those days when you're fueled by caffeine and existential dread. Stick it on your bag and find your people. #RebelButtons #AdultingSucks #SarcasmIsMySuperpower #Relatable #Humor"
• •Facebook Ad (Targeting LGBTQ+ Allies): "Show Your Pride. Support The Cause. Our LGBTQ+ collection is more than just buttons – it's a statement of love, acceptance, and an unwavering fight for equality. Wear your allyship. #RebelButtons #Pride #LoveIsLove #LGBTQAlly #EqualityForAll"