Brand Tone

playful, exciting, and indulgent

Brand Values

• •Experience & Surprise
• •Self-Care & Indulgence
• •Quality
• •Novelty & Exclusivity
• •Community Engagement

Best Practices

• •Embrace Enthusiasm: Use exclamation points, emojis (where appropriate for the platform), and enthusiastic language to convey excitement and fun.
• •Focus on the "Surprise and Delight": Highlight the thrill of the hidden jewel and the anticipation of the reveal in your copy. Use words like "discover," "unlock," "reveal," and "treasure."
• •Keep it Playful and Approachable: Use a conversational and friendly tone. Avoid overly formal or technical language.
• •Highlight Indulgence and Self-Care: Frame products as a treat or a way to pamper oneself. Use words like "luxurious," "blissful," "escape," and "indulge."
• •Create a Sense of Urgency and Exclusivity (Strategically): For new collections or limited items, use phrases that encourage prompt action, like "limited time," "selling fast," or "exclusive." However, ensure this doesn't contradict the overall friendly tone.

Social Perception

fun and indulgent experience

Copy Examples

• •Unlock a little magic in your bath tonight! ✨ Our [Product Name] bath bomb fizzes to reveal a sparkling surprise. What treasure will you find? #FragrantJewels #BathBombBliss #HiddenGem
• •Self-care just got an upgrade. Melt away stress with our luxurious [Scent Name] candle and discover a beautiful ring hidden within. You deserve this. 😉 #FragrantJewelsCandles #RingReveal #TreatYourself
• •WARNING: May cause extreme happiness! 😉 Our new [Collection Name] is here, packed with enchanting scents and stunning jewels. Get yours before they vanish! #FragrantJewels #NewCollection #LimitedEdition
• •More than just a bath bomb, it's an experience! 🎉 Dive into a world of fragrance and anticipation. P.S. Your hidden jewel awaits! #FJFun #SurpriseInside #BathTimeMagic
• •Join the Inner Circle and get exclusive access to our most coveted collections and a monthly dose of sparkle delivered to your door! 🤫💍 What are you waiting for? #FragrantJewelsInnerCircle #VIPtreatment #JewelrySurprise