Brand Tone

Direct and Transactional, Service-Oriented (Claimed), Promotional

Brand Values

• •Convenience
• •Variety/Accessibility
• •Trust/Security (Attempted)
• •Customer Service

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page guide outlining key tone words (e.g., 'Direct,' 'Helpful,' 'Clear,' 'Reliable'), preferred phrases (like 'Pago Contra Entrega'), and things to avoid (e.g., overly technical jargon, slang not relevant to the target audience) can ensure consistency.
• •Product descriptions should be straightforward and highlight key benefits quickly.
• •Reinforce Trust Signals: Consistently mention 'Cash on Delivery,' 'Official Store,' and customer support availability in relevant communications (product pages, checkout process, ads) to build and maintain customer confidence.
• •Ensure channel-consistent tone. For example, if the website is direct and service-oriented, social media should echo this rather than being overly playful or corporate, unless a strategic shift is made.
• •Focus on Customer Solutions and Convenience: Frame product descriptions and promotional copy around how the products make the customer's life easier or solve a problem, reinforcing the 'Pidió, llegó, pagó' ease-of-use concept.

Social Perception

A convenient, trustworthy, and accessible e-commerce platform that prioritizes customer service and ease of purchase.

Copy Examples

• •Añadir al carrito (Add to cart)
• •Escoger opción (Choose option)
• •Pago Contra Entrega Envío gratis - Pago en casa (Cash on Delivery, Free Shipping - Pay at home)
• •Tienda verificada (Verified store) seals like Selo do Google and Selo do Norton
• •Pidió, llegó, pagó (You ordered, it arrived, you paid)