Brand Tone

Enthusiastic & Friendly, Inspirational, Community-Oriented, Value-Driven & Exciting, Authentic & Relatable

Brand Values

• •Affordability
• •Uniqueness & Discovery
• •Customer Delight & Inspiration
• •Community
• •Farmhouse/Rustic Charm
• •Creating a 'Home'

Best Practices

• •Embrace Enthusiasm: Use exclamation points judiciously, positive adjectives, and a generally upbeat tone. Let the passion for decor shine through.
• •Speak Like a Friend: Adopt a conversational, approachable style. Use 'you,' 'we,' and inclusive language. Address your audience as 'Stealers' or similar community-focused terms.
• •Highlight the 'Steal': Always emphasize the value and the excitement of finding a unique item at a great price. Use words like 'snag,' 'grab,' 'don't miss out,' 'limited time.'
• •Inspire with Imagery and Story: Connect products to a feeling or a lifestyle. Describe how an item can transform a space or make a home cozier. Use storytelling elements where possible.
• •Stay True to the Aesthetic: Consistently use language that evokes farmhouse, rustic, vintage, and cozy charm. Words like 'charming,' 'rustic,' 'vintage-inspired,' 'cozy,' 'heartwarming,' 'timeless' should be staples in the brand vocabulary.

Social Perception

Positive: Decor Steals is largely perceived as a beloved source for affordable farmhouse, rustic, and vintage-inspired home decor. Customers appreciate the unique items and the 'deal' aspect. Community Hub: Many customers feel part of a community of like-minded decor enthusiasts. They enjoy sharing their finds and seeing how others style their purchases. Go-To for Specific Styles: It's a recognized name for those seeking decor that fits the farmhouse, cottage, or rustic aesthetic. Excitement Around Deals: The 'Daily Steal' and limited-time offers generate genuine excitement and a sense of urgency. Awareness of Shipping Model: Regular customers seem to understand that some items may have longer shipping times due to the 'deal' structure, though this can be a point of frustration for new or unaware buyers.

Copy Examples

• •Facebook/Instagram Post (Image: Cozy living room with a Decor Steals find): Hey Stealers! ✨ Get ready to fall in LOVE! Our latest find is here to bring all the cozy farmhouse vibes right into your living room. Imagine curling up here with a good book! 😍 Tap the pic to snag this beauty before it's gone – you know these treasures don't last long! #DecorSteals #FarmhouseLove #CozyHome #HomeDecorFinds #MustHave
• •Email Subject Line (for a new 'Daily Steal'): 🏃‍♀️💨 Your Daily Steal is HERE! Farmhouse Perfection (at a price you won't believe!)
• •Product Description Snippet (for a rustic wall clock): Tick-tock, it's farmhouse o'clock! 🕰️ This gorgeous rustic wall clock isn't just for telling time; it's a statement piece that whispers tales of country charm and timeless style. Crafted with love and designed to bring warmth to your walls, it's the perfect find to make your house feel even more like home. Add a touch of vintage-inspired magic today!
• •Ad Headline (for a seasonal collection): Spruce Up Your Spring! 🌷 Fresh Farmhouse Finds at Steal-Worthy Prices!
• •Instagram Story Poll Question (with a product image): Dreaming of this for your entryway? 🤔 YES! Need it now! / SO TEMPTING!