Brand Tone

Innovative and Problem-Solving, Confident and Sharp, Quality-Focused, Relatable and Authentic, Slightly Witty/Playful

Brand Values

• •Innovation
• •Quality & Durability
• •Functionality & Style
• •Customer Satisfaction
• •Perseverance & Entrepreneurial Spirit

Best Practices

• •Lead with the Solution: Always highlight how Wurkin Stiffs products solve a specific problem for the modern man (e.g., messy collars, disorganized essentials). This reinforces the innovative and problem-solving tone.
• •Emphasize Quality and Innovation: Consistently mention the premium materials, patented designs, and the unique functionality of the products to maintain a tone of quality and ingenuity.
• •Use Confident & Direct Language: Employ strong verbs and clear, concise sentences that convey confidence and sharpness. Avoid overly casual or slangy language that might detract from the premium feel, but maintain a touch of wit where appropriate (like the brand name itself).
• •Incorporate "Sharp," "Polished," "Crisp": Weave in keywords that evoke the desired end-state for the customer – looking well-dressed and put-together.
• •Tell the Story (Subtly): Reference the entrepreneurial spirit and the "aha!" moment behind the brand's creation when relevant to connect with customers on an authentic level. This reinforces the relatable aspect of the brand.

Social Perception

Positive, Innovative, High Quality (with some price sensitivity), Trustworthy, Problem-Solver

Copy Examples

• •Headline: Stop the Collar Chaos. Start the Compliments. Body: Tired of unruly collars ruining your look? Wurkin Stiffs' patented magnetic collar stays keep you looking sharp and confident, tie or no tie. Look your best, effortlessly.
• •Headline: Engineered for Sharpness. Designed for Life. Body: At Wurkin Stiffs, we blend innovation with premium materials to create men's accessories that work as hard as you do. From magnetic collar stays to RFID-blocking wallets, upgrade your everyday.
• •Headline: That "No Tie, No Problem" Polish. Body: Finally, a way to keep your open collar crisp and perfectly in place all day. Our magnetic Power Stays® are your secret weapon for looking put-together, even on casual Friday.
• •Headline: From Shark Tank Sensation to Your Style Staple. Body: The innovation that wowed the Sharks is here to revolutionize your wardrobe. Wurkin Stiffs delivers patented solutions for the modern man who values looking good and feeling confident.
• •Headline: More Than a Stay. It's a Statement. Body: Don't let a limp collar define your style. Wurkin Stiffs offers the ultimate fix for a consistently sharp appearance, crafted with quality and ingenuity. Elevate your look.