Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Community-Oriented, Knowledgeable and Helpful, Playful and Fun

Brand Values

• •Community
• •Passion for Gaming
• •Inclusivity & Accessibility
• •Quality Experience
• •Local Focus

Best Practices

• •Embrace "Moin Moin" and Friendly German: Continue using local greetings like "Moin Moin" and the informal "du/ihr" (you/you all) in German communications to maintain the local, friendly, and approachable feel. For English, maintain a similar casual and welcoming tone.
• •Highlight Community and Connection: Always weave in the community aspect. Talk about shared experiences, meeting new people, and the joy of playing *together*. Use words like "community," "together," "friends," "connect."
• •Show, Don't Just Tell, Your Passion: Let genuine enthusiasm for games shine through. Use exclamation points appropriately, share personal anecdotes (if suitable for the platform), and speak about games with excitement. Staff profiles like those on the website are a great example.
• •Be Genuinely Helpful and Inclusive: Emphasize the support available (like rule explanations). Ensure copy is welcoming to all levels of gamers, from beginners to experts. Avoid overly niche jargon without explanation.
• •Keep it Playful and Fun: Remember the core of the business is play. Inject humor where appropriate, use playful language, and maintain a light-hearted, positive vibe in all communications. Emojis can be used effectively on suitable platforms (like Instagram and Facebook) to enhance this.

Social Perception

Highly Positive, A Gamer's Haven, Community Hub, More than just a Café/Shop, Welcoming and Inclusive

Copy Examples

• •Moin Moin, game explorers! 🎲✨ Ready to dive into a new adventure? Our [Event Name] is just around the corner on [Date]! Gather your crew, grab a tasty pizza, and let our 'Erklärbären' guide you through epic new worlds. Noobs welcome, fun guaranteed! #WuerfelUndZucker #BoardGameNight #HamburgSpielt #CommunityLove
• •Look what just landed on our shelves! 😍 [Game Name] is here and itching to be played. Who's up for the challenge? Swing by your favorite Hamburg game haven, say hi, and maybe discover your next obsession. We've got the dice, the drinks, and the good vibes waiting! #NewGames #Tabletop #WuzShop #SupportLocalGaming
• •More than just dice and cards, Würfel & Zucker is where Hamburg's heart for gaming beats loudest. Born from a passion to share endless worlds and stories, we're your friendly local spot to play, connect, and maybe get a little nerdy. Come for the games, stay for the community (and the amazing homemade cake!).
• •Hey everyone, and welcome back to Würfel & Zucker! Today, we're unboxing the secrets of [Game Name]. Intimidated by the rulebook? Don't sweat it! We're here to break it down, show you the ropes, and get you playing like a pro in no time. So grab a cuppa, get comfy, and let's get our game on!
• •Tired of the same old routine? 🙋‍♀️🙋‍♂️ Escape to Würfel & Zucker in Hamburg Eilbek! With over 3000 games, friendly faces ready to explain the rules, and delicious fuel (pizza & craft beer, anyone?), we're your ultimate destination for fun and connection. Bring friends or make new ones – your adventure starts here! #SpielcaféHamburg #WürfelUndZucker #GetYourGameOn