Brand Tone

Creative & Artisanal, Personal & Friendly, Professional & Quality-Oriented, Inspiring

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Creativity & Design
• •Customer Celebration
• •Reliability & Experience

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., Creative, Personal, Quality-Focused, Inspiring) with examples of do's and don'ts for language, style, and specific phrases.
• •Prioritize "You" over "We": Focus the copy on the customer, their needs, their creativity, and their special moments. For example, instead of "We make beautiful wedding invitations," try "Make your wedding unforgettable with invitations that reflect your unique love story."
• •Show, Don't Just Tell, Quality: Instead of simply saying "high quality," describe the elements that make it so – "crafted from [specific material]," "printed with vibrant, long-lasting eco-inks," "meticulously laser-cut details."
• •Embrace Storytelling: For a brand focused on personal events and custom items, weave narratives into your copy. Share the story behind a design, a customer's happy experience (with permission), or the inspiration for a collection.
• •Maintain Consistency Across All Platforms: Ensure that the tone used on the website, social media channels, email communications, and even product descriptions is harmonious. Regular audits of content can help maintain this consistency.

Social Perception

Positive for Gifting and Events, Trusted for Customization, Associated with Quality, Creative Partner

Copy Examples

• •Unlock your creativity, one impression at a time. Our new collection of artisanal stamps is here to add a personal touch to every project. Handcrafted with care, designed by you. Discover the collection on bbstore.it!
• •Your love story is unique. Your invitations should be too. At Blackberries Officine Grafiche, we craft bespoke wedding stationery that tells your tale with elegance and heart. Let's create something beautiful together for your special day.
• •Bring warmth and personality to your space. Our custom canvas prints, made with vibrant, eco-friendly inks and quality Italian craftsmanship, turn your memories into art. Design yours today and make your home truly yours.
• •Celebrating life's sweetest moments! We loved helping create this custom party kit for [Customer's Event Type, e.g., Leo's first birthday]. From personalized banners to unique favors, let us add a touch of magic to your next event. Get inspired at bbstore.it!
• •More than just print. We're Blackberries Officine Grafiche – your partners in creativity since 2008. From unique gifts to stunning event details, we bring your ideas to life with passion and precision. What can we create for you?