Brand Tone

Fun, Enthusiastic, Appreciative, Approachable, and Community-Focused.

Brand Values

• •Customer Delight
• •Variety and Discovery
• •Care and Quality
• •Transparency

Best Practices

• •Always use positive and energetic language, such as "fun," "discover," "adventure," "treat," and "joy" to maintain an enthusiastic tone.
• •Center the narrative around the customer's experience, making them feel seen and valued by highlighting their choices and the enjoyment they will receive.
• •Consistently remind the audience that products are special due to their international origin or constantly changing availability, creating a sense of uniqueness.
• •Be descriptive and visual in all copywriting, aiming to show rather than just tell, similar to the brand's successful video content.
• •Replicate the appreciative tone seen in videos across all written communication, from emails to ad copy, by including expressions of gratitude.

Social Perception

Reliable and exciting source for unique treats; a fun brand that delivers on promises. Perceived as a curator of fun food experiences, amplified by unboxing content, leading to strong positive customer satisfaction and enjoyment.

Copy Examples

• •That Friday Feeling, but in a box! 🤩 Watch us pack Daniela’s weekend treats. What would you pick? From sour Hitschies to classic American sodas, we love seeing what you choose! Thanks for your order, Daniela. We hope you have fun snacking! Want to see your order packed? Let us know in the comments! #candyshop #sweets #unboxing #treatyourself #wunderpäckli
• •Tired of the Same Old Snacks? Your taste buds are begging for an adventure! At Wunderpäckli.ch, we search the globe for the most exciting, delicious, and hard-to-find candies and drinks—from Japan to Mexico. Order your own hand-picked selection or dare to try one of our famous Mistery Boxes! Fast Swiss shipping. Shop the World
• •Welcome to Your Candy Paradise! Discover snacks you've only dreamed of. Hand-packed with care in Switzerland and delivered to your door. Explore Our Treats
• •Packing your daily dose of happiness! 🌈 Can you name all these candies?
• •Your Next Favorite Snack Is In This Email... Hi [Customer Name], Ready for a new discovery? This week, we've just stocked up on rare Japanese KitKats and the sourest gummies from the USA. Don't miss out on the crunch, the fizz, and the fun. We pack every order with a smile! Find Your Flavor