Brand Tone

Nurturing, Playful, and Trustworthy, with a primary focus on being Encouraging & Educational, a secondary focus on being Playful & Creative, and an underlying tone of being Trustworthy & Reassuring.

Brand Values

• •Fostering Curiosity
• •Promoting Creativity
• •Quality Family Time
• •Playful Learning
• •Safety and Quality

Best Practices

• •Lead with Curiosity and Wonder: Always start with language that inspires excitement and discovery. Use words like "Imagine," "Discover," "Unleash," "Explore," and "Create." Frame every product as a new adventure waiting to happen.
• •Balance Fun with Education: In your copy, clearly connect the playful aspect of the activity with the educational benefit, but keep the tone light. For example, instead of "This kit teaches chemistry," say "Discover the amazing science behind bubbling potions!"
• •Speak to the Parent, Excite the Child: Your primary audience is the parent, so ensure the copy addresses their needs (safety, quality, educational value, creating memories). However, use language and concepts that are exciting and easily understood by a child to fuel their desire for the product.
• •Use "Together" and "You": Emphasize the collaborative aspect. Use words like "you," "your," and "together" to make the experience feel personal and centered around family connection. For example, "Create your own dinosaur world together."
• •Maintain a Trustworthy Voice: Always be transparent about what’s in the kit and the safety of the materials. A reassuring and confident tone about product quality builds long-term trust with parents, which is your most valuable asset.

Social Perception

Wunderlab is perceived as a Positive & Premium, Educational & Beneficial, Authentic & Local, and Engaging & Fun brand, offering high-quality, thoughtful products that provide tangible developmental benefits for children and facilitate enjoyable family time.

Copy Examples

• •Watch their curiosity sparkle! ✨ There's nothing more magical than creating something with your own two hands. Our Crystal Garden kit turns a simple afternoon into an unforgettable science adventure. What will you discover together? #Wunderlab #KristalleZüchten #DIYMagic
• •From Suds to Science! Create Your Own Soapy Masterpieces. Ready to become a master soap maker? The Wunderlab Soap Factory has everything you need to mix, melt, and mold your own colorful, fragrant soaps. It’s the perfect blend of creative fun and hands-on science, making bath time the best part of the day! This kit helps develop fine motor skills and inspires creativity, all while using safe, high-quality ingredients you can trust.
• •Psst... Screen-Free Fun is Inside! 🤫 Tired of the same old screen-time battles? This weekend, unbox an adventure that will capture their imagination and teach them something amazing. Let's get creative!
• •(Voiceover): Tired of boredom? Spark their curiosity with a Wunderlab adventure! Fun, hands-on experiment kits delivered to your door. Wunderlab: Playful learning, endless fun! Shop now at wunderlab.at.
• •Wunderlab Experiment Kits | Creative DIY Fun for Kids | The Perfect Gift from Austria | Shop unique science and craft kits. Spark curiosity & creativity with our Slime Labs, Crystal Gardens & more. Safe, high-quality & tons of fun!