Brand Tone

Empowering, bold, educational, inclusive, and supportive

Brand Values

• •Sustainability
• •Empowerment
• •Inclusivity & Equality
• •Breaking Taboos
• •Comfort & Quality
• •Transparency & Education

Best Practices

• •Embrace 'Wake Up Kick Ass': Infuse this empowering and bold attitude into all communications. Use strong verbs and confident language.
• •Be Open and Honest (Speak the Bloody Truth): Don't shy away from talking directly and frankly about periods, using accurate terminology. Challenge euphemisms and promote period positivity.
• •Highlight Sustainability & Impact: Consistently mention the eco-friendly aspects of the products and the positive environmental impact of switching from disposables.
• •Champion Inclusivity: Ensure language and imagery are welcoming to all people who menstruate, celebrating diverse bodies and experiences.
• •Educate and Inform: Integrate educational content naturally into marketing copy. Provide clear information about product benefits, how they work, and their advantages over traditional products, as well as broader menstrual health topics.

Social Perception

WUKA is generally perceived very positively by customers and the public as trusted & reliable, ethical & sustainable champion, empowering & progressive, inclusive and good quality.

Copy Examples

• •Headline: Period Powerful. Planet Positive. Body: Tired of disposables that don't care for you or the Earth? WUKA is here to help you Wake Up Kick Ass, every day of your cycle. Our super-absorbent, unbelievably comfortable period pants are designed for every body and every flow. Make the switch and feel the freedom. #WUKAWear #SustainablePeriods
• •Headline: Bleed Shamelessly. Live Boldly. Body: Periods are a natural part of life, not something to hide. WUKA is breaking taboos and building a community where everyone feels confident and supported. Our leak-proof period wear lets you live without limits. Join the WUKA revolution.
• •Headline: Your Flow. Your Rules. Our Support. Body: Light day, heavy day, or those 'just in case' days – WUKA has you covered. Our range of period underwear offers ultimate comfort and protection, made with sustainable materials that are kind to your skin and the planet. Learn more about finding your perfect fit and flow on our website. #PeriodComfort #EcoFriendlyPeriods
• •Headline: More Than Underwear. It's a Movement. Body: Choosing WUKA means choosing a period without plastic, without shame, and without compromise. We're fighting for menstrual equity and a healthier planet, one pair of pants at a time. Stand with us. #WakeUpKickAss #PeriodEquality
• •Headline: Period Education That Empowers. Body: Did you know one pair of WUKA pants can replace 200 disposables? We're not just about amazing period wear; we're about providing the information you need to make informed, sustainable choices for your body and the environment. Explore our blog for myth-busting facts and period positivity. #PeriodFacts #SustainableSwaps