Brand Tone

Empathetic & Supportive, Empowering & Hopeful, Expert & Methodical, Accessible & Understanding

Brand Values

• •Child-Centric Learning
• •Empathy & Overcoming Adversity
• •Effectiveness & Results
• •Support & Guidance
• •Potential Unleashed
• •Passion for Stories & Learning

Best Practices

• •Lead with Empathy: Always acknowledge the potential frustrations and challenges parents and children face with learning difficulties. Start from a place of understanding.
• •Focus on Empowerment and Solutions: Shift quickly from the problem to the hopeful and effective solutions offered. Highlight the positive transformations.
• •Use Clear, Accessible Language: Avoid overly academic or complex jargon. Make the concepts and methods easy for parents to grasp and implement.
• •Incorporate Storytelling Elements: Even when discussing educational methods, frame the journey as a story of overcoming obstacles and achieving success. Use metaphors related to building and discovery.
• •Maintain a Supportive and Encouraging Voice: Ensure the copy feels like a helpful guide and a trusted partner, rather than a detached authority. Reassure parents and celebrate children's progress.

Social Perception

Highly Positive among Users, Seen as a Problem-Solver, Trustworthy & Effective, Limited Mainstream Visibility as a Fiction Publisher

Copy Examples

• •Headline: Unlock Your Child's Math Superpower. Body: Tired of math tears? The Würfelhaus-Konzept transforms struggle into understanding, one playful step at a time. We believe every child has a brilliant story waiting to unfold – let's write the next chapter in math success together.
• •Headline: From Math Anxiety to "Aha!" Moments. Body: Remember your own school-day frustrations? We do. That's why Wuerfelhaus Verlag offers more than just materials; we offer a proven path to math confidence, born from experience and built for your child's unique way of learning.
• •Headline: The Story of Numbers, Reimagined for Your Child. Body: Math isn't just about sums; it's a language. The Würfelhaus-Konzept helps your child discover the narrative in numbers, making learning intuitive, engaging, and even fun. Give them the tools to become the hero of their own learning journey.
• •Headline: Empowering Parents. Inspiring Students. That's the Wuerfelhaus Way. Body: You don't need to be a math whiz to help your child succeed. Our clear, supportive courses and materials guide you every step, turning learning challenges into shared triumphs. Let's build a foundation for a lifetime of confidence.
• •Headline: More Than Math: Building Confidence, One "Würfel" at a Time. Body: At Wuerfelhaus Verlag, we know that true learning goes beyond worksheets. Our unique approach not only demystifies math but also nurtures your child's self-esteem and joy in discovery. Watch them rediscover their potential.