Tono de Marca

Aspirational, authentic, and quality-focused. It's also educational and grounded, maintaining an approachable, small-business feel while being professional enough for its target audience.

Valores de Marca

• •Craftsmanship and Quality
• •Sustainability and Eco-Friendliness
• •Authenticity and Individuality
• •Customer-Centric Service
• •Made in the USA

Mejores Prácticas

• •Lead with "Wood" and "Handcrafted": Emphasize the material and process as primary value propositions in nearly every piece of copy.
• •Use Aspirational and Evocative Language: Employ words that elevate the product, such as "Elevate your everyday," "A return to natural simplicity," and "Express your style."
• •Highlight the "Why" (Sustainability & USA-Made): Explain the significance of sustainability and local production to connect with conscious consumers.
• •Incorporate Social Proof: Weave customer testimonials and positive feedback, like "Join thousands of customers who love our 5-star service," into your copy.
• •Maintain a Confident but Humble Tone: Be confident in product quality, but avoid jargon and retain the approachable, passionate tone of a small team of artisans.

Percepción Social

Generally positive, highlighting uniqueness, beauty, quality, and exceptional customer service. While overwhelmingly positive, minor criticisms include sunglass sizing and occasional issues with custom engravings or finish durability, suggesting a need to manage expectations for natural materials.

Ejemplos de Copy

• •Ditch the Plastic. Upgrade Your Style. Your phone is with you 24/7. Isn't it time it reflected your style? Our handcrafted wooden iPhone cases are made from real, sustainably sourced mahogany and black walnut. Each case is a one-of-a-kind piece, designed for a distinctive look and durable protection. Handcrafted in our Idaho workshop. Shop the collection.
• •Built for the sun. Crafted for style. Our wooden sunglasses aren't just an accessory; they're a statement. Made from lightweight, eco-friendly bamboo and featuring polarized lenses, they're your perfect companion for every adventure. Tap to explore the natural difference. #WUDN #WoodenSunglasses #Handcrafted #SustainableStyle
• •The Sawtooth Mountains Wooden Hip Flask: Your Adventure Essential. Inspired by the rugged beauty of Idaho, this 6 oz. hip flask is wrapped in real Black Walnut and Bamboo. More than just a flask, it's a piece of craftsmanship that feels solid in your hand and speaks to a love for the outdoors. Perfect for campfire toasts or as a distinguished gift for your groomsmen. Laser-engraved and hand-assembled right here in the USA.
• •20% Off | Craftsmanship That Speaks for Itself. In a world of mass-produced everything, we believe in the power of the unique. For a limited time, get 20% off our best-selling, handcrafted wooden accessories. From the intricate grain of a new phone case to the smooth finish of our barware, elevate your everyday carry with a touch of natural style.
• •At WUDN, 'Made in the USA' isn't just a label; it's our promise. Every product, from phone cases to corporate gifts, is designed and handcrafted in our Idaho woodshop. By sourcing our materials locally and focusing on sustainable practices, we're committed to quality craftsmanship and a smaller environmental footprint. Learn more about our B2B promotional products and how we can help your brand make a distinctive impression. #WUDN #MadeInUSA #CorporateGifts #Sustainability